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Google Quietly Closes AdSense API to Small Sites

NewsCloud writes "Google has raised the required minimum traffic limit for publishers who wish to use its AdSense API to 100,000 page views per day. The AdSense API was introduced in March as a way for sites with user generated content to share advertising revenue with their members. Says Google, "This policy change will probably result in fewer developers going live and give us a chance to enhance our support resources and processes to more easily support a greater number of developers in the future...we hope to be able to lower it in the future as we become more efficient at supporting our developers!" Meanwhile, some publishers report waiting a month for their API usage to be approved. I take Google at its word for now but worry that small developers could be increasingly squeezed out of the mashup space if this were to become a trend."

3 of 56 comments (clear)

  1. Not ready for prime time? by Vlaadimir · · Score: 4, Insightful

    This just shows that the AdSense network is not robust enough to handle the amount of users that wanted to participate. By limiting the program to users that have high volume, they maximize profit. This allows that devision of Google to fund R&D on how to improve the network to include more participants. This just appears to be an issues of cost.

  2. Re:Competition by Captain+Splendid · · Score: 3, Insightful

    Yeah, this is a non-story. As far as I can see, it just means the accounting burden shifts to the customer, right?

    --
    Linux, you magnificent bastard, I read the fucking manual!
  3. Re:They screw the smaller ones anyway by emurphy42 · · Score: 2, Insightful

    As I understand it, anyone worried about that could force an early pay-out by closing their account (and then opening a new one if they decide it's worth continuing after all).