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Intel Purchases Havok

Posted by Zonk on from the causing-a-little dept.

Dr. Eggman writes "Gamasutra has the recent announcement; Intel has purchased Havok. 'As the firm noted, Havok 5 features enhancements to its core products, Havok Physics and Havok Animation, and introduces new features for Havok Behavior, a system for developing event-driven character behaviors in a game. Some of the games using Havok technology, particularly its Havok Physics solution, include BioShock, Stranglehold, Halo 2, Half Life 2, Oblivion, Crackdown, and MotorStorm - the company is also rapidly developing and marketing further tool products.' No word on what (if anything) Intel plans to do with its new acquisition."

1 of 123 comments (clear)

  1. Another Intel Capital fiasco by Anonymous Coward · · Score: 0, Troll

    What Intel always does is this:
    1) throw gobs of money at someone who makes people want to buy better CPUs.
    2a) ignore them. ignore that the people who mattered cashed in an left.
    or
    2b) meddle needlessly
    3) continue to make money on CPUs while having no reason to believe the step 1 produced results.
    4) realize that your investment in step 1 is now worthless (due to 2a or 2b)
    5) sell off investment for a spectacular loss.

    When I worked at GE some 15 years ago GE Capital was this highest profit center in the company. They printed money. Credit cards, stocks, equipment rental. They took GE's excess cash and financed the Hell out of anything, and many mo' money.

    Compare this to Intel Capital (where I have been for the last 10 years). They are the biggest financial loser in the whole company. They take Intel's excess cash flush it down the toilet. It is viewed as a marketing function not a revenue source.
    The #1 aim of Intel is to sell more CPUs. Not motherboards. Not chipsets. Not communication chips. CPUs and only CPUs. Make the middle-finger. That is Intel's revenue bar graph by part and the middle finger is the CPUs. Everything at Intel ultimately serves (or more accurately claims to serve) selling more CPUs.
    If someone at Intel wised up (and they won't) they could turn Intel Capital in to another GE Capital. Then they would have two massive revenue streams.

    Now since I am revealing Intel secrets. Intel is NOT an engineering company. I repeat NOT an engineering company. They are a manufacturing company.