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Sony Shifting PS3 Marketing to Focus on Blu-Ray
Tabernaque86 writes "What started as joke among gamers Sony is now using as a Christmas advertising campaign. Kaz Hirai, president of the games unit, has been quoted as saying that the PlayStation 3 'makes a great Blu-Ray player'. That theme will be central to a wave of ads in North America and Europe. From the article: 'Sony on Thursday disappointed analysts by failing to cut the PS3's price, but Mr Hirai did not rule out a future price cut. "Going aggressive only on price without being able to back it up with content doesn't make a whole lot of sense to me," he said. A price cut would have a "real impact" on sales only if there were enough software titles to support the PS3. But analysts were skeptical and said Sony could miss its shipment targets for the year. "Without a price cut close to Christmas, reaching 11m shipments is going to be very tough," said David Gibson, analyst at Macquarie in Tokyo.'" This is regrettable, too, because there really are a number of strong titles coming out for the console this year.
CEO: People just aren't buying this beefy, expensive, non-hd incompatible gaming machine.
VP: I know, lets advertise the blu-ray feature, one that most of our current owners aren't even aware of!
CEO: Ha, we'll beat Microsoft and Nintendo for sure! A video game console is advertised best by showing how well it watches movies!
Talk about putting holes in a sinking ship...
My boys will give you the best kind of start, 1400 megatons worth, and you sure as hell won't stop them now.
Thats not fair. Nobody ever died from buying Sony. Bush is responsible for over 100,000 deaths.
Are you serious?
I know exactly one person who talks about Linux more than once a year. Other than myself. But I mostly talk about Linux because of the crappy experiences I've had with it.
Comment of the year
I want an HD DVD format - why would I want want to buy one called blurry-disc? I want higher-resolution, I don't want it blurry! Surely I should just go and buy this one called "HD-DVD", which is well, High Definition DVD?
In any format war between a cool-sounding name and a (extended-)three-letter-acronym, bet on the TLA. VHS beat betamax. DVD beat laserdisc. MP3 and AAC beat Ogg Vorbis.
The only reason blurry-disc is even a contender is Sony's bundling with the PS3. Nobody actually wants a blurry-disc player; they want High Def DVDs. Normal people understand that HD-DVD is an upgrade from DVD, whereas blurry-disc is no such thing. It's an incompatible format as far as the masses are concerned, just like betamax. Not better, just different and more expensive (see betamax). The HD-DVD TLA is understood, the name blurry disc is not. That's why it will fail, and why Sony should just give up - they've yet to win a format war anyway (see MemoryStick, Betamax, Betacam, MO-disc, MiniDisc, ATRAC, SDDS, SACD, UMD).