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Texas Family 'Sues Creative Commons'

An anonymous reader writes "A Texas family has sued Creative Commons after their teenaged daughter's photo was used in an ad campaign for Virgin Mobile Australia. The photo had been taken by the girl's youth counselor, who put it on Flickr, and chose a CC Attribution license, which allows for commercial use. Virgin did, in fact, attribute the photo to the photographer, fulfilling the terms of the license, but the family is still suing Virgin Mobile Australia and Creative Commons. 'The lawsuit, filed in Dallas late yesterday, names Virgin Mobile USA LLC, its Australian counterpart, and Creative Commons Corp, a Massachusetts nonprofit that licenses sharing of Flickr photos, as defendants. The family accused the companies of libel and invasion of Chang's privacy. The suit seeks unspecified damages for Chang and the photographer, Justin Ho-Wee Wong.'"

20 of 524 comments (clear)

  1. Why the License by Adradis · · Score: 5, Insightful

    Why sue Creative Commons? Did they have anything to do with the picture in question, other then being the license used to display the picture with?

    1. Re:Why the License by topham · · Score: 5, Informative

      It's realtively standard practice in such a lawsuit to include every party and let the judge determine which ones are actually potentially liable or not.

    2. Re:Why the License by azenpunk · · Score: 5, Insightful

      then why isn't she suing the photographer who submitted the image to the photograph and through negligence selected the license that allowed this to happen?

      why is she only suing the involved parties who are corporations, including the only party in this whole debacle that has shit loads of cash?

      the invasion of privacy happened when the image was submitted to flickr, not when it was used according to its license in an ad campaign.

      how is the slogan 'virgin to virgin' derogatory to a faithful churchgoing 16 year old? aren't girls like that supposed to be proud to be virgins?

      the only party i can see that has any fault is the party who put the image on flickr, the only party too poor to get any cash out of

    3. Re:Why the License by Walpurgiss · · Score: 5, Informative

      The counselor is one of the parties seeking damages actually, so the current depth of his or her pockets is not in question.

    4. Re:Why the License by Firehed · · Score: 5, Funny

      Well the good news is that when you're an organization like Creative Commons, you're basically a team of lawyers with a marketing department.

      --
      How are sites slashdotted when nobody reads TFAs?
    5. Re:Why the License by anagama · · Score: 5, Funny

      Old saying: If there is one lawyer in town, he goes broke. If there are two, they both get rich.

      --
      What changed under Obama? Nothing Good
    6. Re:Why the License by Anonymous Coward · · Score: 5, Funny

      Remember, it's 99% of the lawyers who give the rest a bad name.

    7. Re:Why the License by Anonymous Coward · · Score: 5, Informative

      If Virgin choose to fight this, then a counter suit against the photographer for failing in their duty of care to get a model release while offering the photo to be licensed for commercial use will bring some serious pressure upon him.
      This 'duty' doesn't exist for the photographer. It's always the responsibility of the final client to ensure that a model release exists. Just because the photograph in this case was free does not mean that Virgin / their advertising agency can suddenly forget about that.
    8. Re:Why the License by zotz · · Score: 5, Informative

      "I suspect this is will be the primary point of failure for the lawsuit. If Virgin choose to fight this, then a counter suit against the photographer for failing in their duty of care to get a model release while offering the photo to be licensed for commercial use will bring some serious pressure upon him."

      I doubt it, unless it was a v1.0 license. That license made such assurances iirc. The current licenses specifically disclaim such.

      http://creativecommons.org/licenses/by/3.0/us/legalcode

      5. Representations, Warranties and Disclaimer

      UNLESS OTHERWISE MUTUALLY AGREED TO BY THE PARTIES IN WRITING, LICENSOR OFFERS THE WORK AS-IS AND ONLY TO THE EXTENT OF ANY RIGHTS HELD IN THE LICENSED WORK BY THE LICENSOR. THE LICENSOR MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND CONCERNING THE WORK, EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE, MARKETABILITY, MERCHANTIBILITY, FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT, OR THE ABSENCE OF LATENT OR OTHER DEFECTS, ACCURACY, OR THE PRESENCE OF ABSENCE OF ERRORS, WHETHER OR NOT DISCOVERABLE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO SUCH EXCLUSION MAY NOT APPLY TO YOU.

      Compared to the 1.0 license:

      http://creativecommons.org/licenses/by/1.0/legalcode

      5. Representations, Warranties and Disclaimer

            1. By offering the Work for public release under this License, Licensor represents and warrants that, to the best of Licensor's knowledge after reasonable inquiry:
                        1. Licensor has secured all rights in the Work necessary to grant the license rights hereunder and to permit the lawful exercise of the rights granted hereunder without You having any obligation to pay any royalties, compulsory license fees, residuals or any other payments;
                        2. The Work does not infringe the copyright, trademark, publicity rights, common law rights or any other right of any third party or constitute defamation, invasion of privacy or other tortious injury to any third party.
            2. EXCEPT AS EXPRESSLY STATED IN THIS LICENSE OR OTHERWISE AGREED IN WRITING OR REQUIRED BY APPLICABLE LAW, THE WORK IS LICENSED ON AN "AS IS" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES REGARDING THE CONTENTS OR ACCURACY OF THE WORK.

      So, unless Flickr was using the 1.0 license at the time?...

      Oh, and this bit from the /. post:

      "'The lawsuit, filed in Dallas late yesterday, names Virgin Mobile USA LLC, its Australian counterpart, and Creative Commons Corp, a Massachusetts nonprofit that licenses sharing of Flickr photos, as defendants."

      CC does not license sharing of Flickr photos... Flickr chooses to let people avail themselves of the CC licenses to license their own photos. Flickr doesn't license those photots and CC doesn't, the photographers do.

      all the best,

      drew

      --
      FreeMusicPush If you want to see more Free Music made, listen to Free
    9. Re:Why the License by cenonce · · Score: 5, Interesting

      The reason why we lawyers get "rich" (I wish!) is because people make the assumption that they know what the laws is and what the consequences are.

      This was a resolvable problem with a 5 minute phone call from Virgin Marketing to Virgin Legal, except that some dumb ass thought he "knew the law". Any third-year law student could tell you that you can't just pull a photo off somebody's personal, non-commercial web page without finding out who was in the photo and getting a name and likeness release. That has nothing to do with the copyright on the photo itself... it could have been released into the public domain and you would still need that release from the subject in the photo.

      Part of the argument for suing CC at least with respect to the license it "wrote" for the photographer is that CC fails to warn its "client" that the license doesn't consider privacy issues for the subjects in the photo. Of course, I could also say that using a website to draft you a license instead of paying me is why you got here in the first place. Nobody at CC even looks at the photo before it writes the license. For me, that's malpractice, pure and simple... the argument that CC should be held to that standard of care is compelling.

      The "any license but free" crowd on Slashdot has missed the point again. Half the posters on this story think this is a copyright issues... it is NOT. It is a duty of care and privacy issue. Clearly, half the people also read the Slashdot story, but not the linked story. I am not a father, but if some company plastered my 16 y.o. daughter's picture all over TV, billboards, newspapers and the internet with a caption "Free Text Virgin to Virgin," there would be no end to my wrath.

    10. Re:Why the License by spiritraveller · · Score: 5, Interesting

      then why isn't she suing the photographer who submitted the image to the photograph and through negligence selected the license that allowed this to happen? Because the license does NOT allow this to happen.

      The license is a copyright license for the photographer.

      The photographer does not have the ability to give away the model's rights without something in writing from the model, and the photographer never pretended to have that.

      why is she only suing the involved parties who are corporations, including the only party in this whole debacle that has shit loads of cash? Um, because they are the guilty parties. She apparently does not have a problem with the photographer taking the picture and putting it on Flickr. What she has a problem with is her picture being used to sell mobile phones. Normally, someone would get paid some money to have their picture used for this purpose. But apparently Virgin Mobile decided to go the cheap route, and it may turn out to be costlier in the long run.

      the invasion of privacy happened when the image was submitted to flickr, not when it was used according to its license in an ad campaign. One might argue (and many might agree) that having your picture used in a national advertising campaign is a far more egregious violation of privacy than having your picture on a website mixed in with a lot of other pictures that only people who choose to look (your friends and anyone else who was there) are likely to see.

      how is the slogan 'virgin to virgin' derogatory to a faithful churchgoing 16 year old? aren't girls like that supposed to be proud to be virgins? There are a lot of ways it could be taken. But it seems to be a comment on her appearance, just as the other ads show people who one could believe were virgins, based on their appearance.

      the only party i can see that has any fault is the party who put the image on flickr, the only party too poor to get any cash out of Even if he intended to release the picture under that license (which it seems he is saying he did not), that was only the copyright license. The rights of the model are a completely different issue. By releasing it under that license, he did not provide any warranty that the model had released her rights.

      Virgin Mobile has lawyers that know how this stuff works. Maybe they think that by using American photos in an Australian campaign, they can avoid problems because, (a) the subjects are less likely to discover that their likeness has been used in another country, and (b) if they do discover it, they will have to sue Virgin Mobile in Australia, since VM's Australian corporate entity probably has no presence in the US.
  2. Re:Actually its the photographer's fault by ceoyoyo · · Score: 5, Informative

    The rules for model releases specifically exclude crowd scenes, where the person is a public figure, or photos where the person is not identifiable or not the subject of the photo. There must also be some exception that allows news programs to do street interviews.

    You need a model release if you're going to use a photo commercially though.

    This is something to remember for anyone who decides to slap a CC license on their work. I wonder who's legally at fault... the photographer or the company who sold the photo to Virgin for not confirming that there was a model release. Probably both.

  3. Re:Actually its the photographer's fault by dragons_flight · · Score: 5, Informative

    Yes. Most likely, the photographer lacked sufficient rights to make the image available for commercial use in this way, and so the photographer would seem to bear the largest share of the blame and legal responsibility.

    However, the libel claim adds interesting wrinkles. If a court really buys into the idea that the girl was unfairly placed in a position to be ridiculed (which is not obvious given the description of the ads), then a whole additional sets of rights come into play distinct from copyright. You may freely own an image, but you can still commit libel with that image, by portraying the people in the image in an unfair light.

    So there is an argument to be made that even if Virgin were legally authorized to use the photo with respect to copyright, they still hadn't neccesarily recieved sufficient permission to use it in a way that would bring negative attention to the person pictured. That one could turn on the details of what the court considers CC-BY to mean and cover. Ordinarily one would expect a signed contract specifically addressing this before using a person's image in a way that could be characterized as negative. So it's possible (though not neccesarily likely) that Virgin could be found to have acted reasonably with regards to copyright and still have committed libel.

  4. Re:Virgin should pay them nothing by timmarhy · · Score: 5, Insightful
    err, a summer camp is a private function, not public. And she is underage, in which case she can't sign a release to begin with, or give permission to have her photo taken.

    are you really so stupid as to suggest it's a minor's responsibility to understand contract law ? i'm pretty sure anywhere you go you'll find photographing kids and giving away their photo's on the interwebs isn't legal.

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  5. Model releases may not apply internationally... by VidEdit · · Score: 5, Informative

    "Without a model release signed by the girl (and her parents if under 18) the counselor will lose the case. Use of someone's image in a commercial context requires a model release from any identifiable people in the image."

    Well, in the US, but that isn't where the the ads were made and displayed. Keep in mind that the law is complex. Talent releases are based on the nebulous "invasion of privacy" principle, which in the US doesn't apply in the case of photos you take outside of the US since the US right to privacy doesn't extend to foreign nationals photographed in their home country. Similar exceptions may apply in reverse, as this photo was used in an ad in **Australia** not the the US.

    --
  6. Re:Hmm by kiddygrinder · · Score: 5, Informative

    Except the laws for this kind of thing are different in australia, here, you don't need the subject's consent to use an image, you just need the copyright holder's permission, which in this case would be the photographer. I'd say they did indeed fuck up, but it's probably an honest mistake.

    --
    This is a joke. I am joking. Joke joke joke.
  7. Virgin is not innocent by michaelmalak · · Score: 5, Insightful
    If some stranger takes a picture of me on the street without my explicit knowledge and posts it to Flickr with a Creative Commons license, would Virgin be allowed to use that image in an ad?

    Sure, in this case, the subject actually knew the photographer and consented in some sense to the photo being taken, but how would Virgin know that by merely surfing Flickr? This is Flickr, not stockphotos.com. It's not reasonable to assume that releases have been signed for every photo on Flickr.

  8. Re:Its the girl's fault by Kadin2048 · · Score: 5, Insightful

    Yes as I have been thinking about it more I'm starting to come around more to your line of reasoning.

    It really depends on how you interpret the CC licenses that don't prohibit commercial use. I could see a fair argument that by putting a photo on the Internet with such a license, you are effectively saying that anyone can use it for a commercial purpose. This would put the photographer at fault.

    However, I think the response to that (and one which as I've thought about it a bit more, I agree with) is that simply putting a photo up with a license that doesn't prohibit commercial use, does not mean that all commercial use is OK: it doesn't indemnify the downstream users of the photo, in other words, nor does it make any representations about the legal status of the photo, except regarding the photographer's copyright claim.

    That's the real crux: by putting the photo under the CC license, was the photographer making a representation about how the photo could be used? Or was he only waiving his own copyright? I'm convinced now of the latter, but in front of a judge, I think it could easily go to the person with the better lawyers.

    --
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  9. Flickr is not a stock photo repository. by Kadin2048 · · Score: 5, Interesting

    Virgin is in the wrong here I don't think so. They used what basically amounted to a stock photo according to its license. Were they supposed to personally vet all parties involved? Do you personally vet everyone in stock photos you use? Or audit all the software on your machine to ensure that the people who licensed it to you really had permission to do so?

    At some point, you have to be able to trust that your sources are legitimately representing themselves. IANAL, but this seems like one of those "good faith" dealings, and Virgin didn't have any reason to think that the photographer was illegally offering his work. They obeyed their license with him, and it was his job to make sure he was allowed to offer it. I think that the argument the photographer could make -- and a pretty good one IMO -- is that simply by putting up the photo under the BY-SA license (or whatever license he chose that wasn't one of the 'NC' ones), he *did not* make any representations that it was OK to use commercially. He may have waived his own copyright, and said that he had no problem with it being used commercially, but he didn't say that the image was clear of other IP claims.

    That's a pretty crucial difference: "I don't prohibit you from using this commercially," is a very different statement from "this image is OK to use commercially." Only in the latter case is the photographer making any representations about the suitability of the photo for a particular use. In the former, he's just saying 'I don't have a problem with commercial use,' the implication being that someone else might, and it's on you to check.

    In a stock photo repository, you are told specifically by the stock company "these images are all OK to be used commercially." (Usually in very explicit terms, somewhere in the small print, and the better ones will usually indemnify you from any problems like this, which is why companies use them.) But I don't think Flickr is saying that, and it's a mistake to assume that just because a photo is under a license that doesn't prohibit commercial use, that it's implied.

    Basically, although my initial response was to blame the photographer, on more consideration I think the majority of the blame lies with Virgin, for treating Flickr like a stock-photo gallery, when in reality it's anything but. Flickr has a lot of images on which the photographers have put very permissive licenses on their own copyrights, but that doesn't necessarily imply anything else.

    I could see enough room though for a good attorney to argue the case either way. If this actually goes to trial it could be pretty interesting, since I suspect Virgin probably isn't the only company using Flickr as a source for stock photography.
    --
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  10. Re:Well --- Why Not?? by JavaManJim · · Score: 5, Informative

    So Pix it is. Today I read the Dallas Morning News (print) which had a picture. That same picture is also on Flickr. Note the HEAVY editing; 1) The white sleeve is to the left instead of right as in the original picture. 2) a brick wall has been added 3) a caption has been added "Dump Your Pen Friend".

    From DMN. "Alison's feelings are on view at Flickr.com, where she kicked off a three-month discussion of privacy and copyright law with a post below a picture of the ad that reads, "Hey that's me! No joke. I think I'm being insulted.""

    Your obligatory pix is below.
    http://www.flickr.com/photos/sesh00/515961023/

    Then the Dallas Morning News article, sans pix. And registration is probably required (don't you hate it?). There are some good privacy quotes in this article that haven't yet been covered in this /. discussion.
    http://www.dallasnews.com/sharedcontent/dws/bus/ptech/stories/DN-suevirgin_21bus.ART.State.Edition1.35bdb09.html

    Cheers, Jim