Slashdot Mirror

← Back to Stories (view on slashdot.org)

EU Release of Price Cut 40 GB PS3 Confirmed

Posted by Zonk on from the no-back-compat-for-the-lose dept.

sinister rouge writes "The BBC has a story confirming a cut price PlayStation 3 with a 40GB hard drive and no backwards compatibility with previous consoles. The console is set to go on sale later this month in Europe, the Middle East, Australia, and New Zealand. No word yet on that particular SKU for the North American market. '[Ray Maguire, head of PlayStation UK,] said: "The people who want to get into new technology early are prepared to pay a premium. We want to get the console to the next level; we have re-engineered the machine to bring the price down. We have invested a lot of money in reaching this price point." Sony is still losing money on each console sold, said Mr Maguire, but would lose less money on the 40GB machine. "We are in an investment phase," he said.'"

2 of 173 comments (clear)

  1. Just two things... by KGIII · · Score: 0, Flamebait

    They spent money (re-engineering) to make a model that probably isn't that much cheaper to build and may well require a whole secondary assembly line to sell a product that likely isn't going to sell very well.

    And the second is... People still buy stuff from Sony?

    --
    "So long and thanks for all the fish."
    1. Re:Just two things... by ShadowsHawk · · Score: 0, Flamebait

      My neighbors just purchased a $2600 Sony Bravia. I recommended a Samsung for half the price, but they trust the Sony name. Both are in their 60's and grew up with Sony stereos, tvs, etc. There is still a large portion of the population that has no clue how bad Sony has gotten.