eBay Sellers Seething Over Targeted Ads

hoagiecat writes "eBay isn't just an enormous auction site; it's also a publisher of Google and Yahoo targeted ads, which earn eBay money every time a user clicks on them. But those clicks take users to a new page, and lead them away from the auctions — and those who make their living from those auctions are starting to get upset. Is eBay doing the right thing to make some extra cash from the hot advertising market? Or are they cannibalizing their income and hurting the sellers who have been the backbone of their business?"

Comments

Re:It isnt' a simple question

[Aladrin]

The WalMart reference is apt, since you have the same basic reason to shop there: It's cheaper and/or they have things nobody else does. (The latter reason applies to all stores, though.)

I only buy on EBay when I can get the item at a significant discount, or I can't find the item at any reputable dealer. At that point, it's worth the potential hassle of having to complain to get your product or money back. And if I get my money back, I -still- have to go find a seller for the product.

It has to be significantly cheaper because of the time I have ot invest for every item I buy on EBay. After having an issue with a seller (who eventually DID send the phone, but with a picture of himself flicking me a bird and scratches) I now have to do more than just glance at the seller's rep. I -always- read through their negative feedback and see if A) it was deserved B) if they responded and C) if the response was friendly and correct.

On top of that, I have to be careful to read the auction several times to make sure it isn't a cardboard cutout of item X or a display model or damaged, and that the item is exactly the same as I have been researching elsewhere. Model numbers, part numbers, clones... Most auctions provide all the info, but you have to be very careful not to assume anything. Yes, I got burned on that once, too. I admitted my mistake and whatever the item turned out to be (I've forgotten since it was only a few dollars) is in a box somewhere.

Returns! They cost money on EBay. The seller isn't going to pay to have it shipped back, that's your money that's going to disappear. In some cases, that might cost as much as the product did. Driving to WalMart costs gas, but not nearly so much as shipping something back to China.

I still use EBay, but since the prices are generally not significantly less than retail any more, I mainly use it for items that aren't sold at any store that I recognize as reputable. Things like European phones (because they don't need to be unlocked), odd video game accessories (Why doesn't Nintendo sell a charging cradle for the ds lite?) and other such things.

Those sellers that complain are crooked.

[gurps_npc]

Look not every thins SHOULD be sold by auction.

There are basically two good reasons to go to an auction instead of a regular internet store:

1. The item you desire is hard to find and you can not find a regular internet store that sells it. This is one of the reasons why art and antiques are often sold at auction. Also what happens when a hot toy (Wii, PSP, etc.) comes out in limited quantities. Typically what happens here is that the seller puts in a minimum price, which is often more expensive than a fair price would be if the item was in reasonable supply (see Wii, etc. early sales). Here you are willing to pay more money because you can not find it on a regular store.

2. You wish to save money and believe the auction site will sell it to you for cheaper.

Now, stop and think about the ads. Let's do issue #2 first. If the guy is trying to save money, then unless he was an idiot, he already checked the commercial sites and is NOT interested in them. He will NOT look at the ads and will NOT click on them. He has already seen them and wants to get it for cheaper. So it is a non-issue for them. Also, the very nature of the fact that it IS being advertised means Issue #1 is NOT PRESENT. Chances are you could have found the item easily enough by doing a google search anyway, because hey, it was being heavily ADVERTISED, by the same people that run internet searches.

So the ebay auction sellers that are upset because they are losing people were in fact ripping them off. They were trying to sell things for MORE than they were worth by using an auction instead of trying to get a fair price. They were falsely trying to pretend the item was in short supply when it was not.

Was it illegal? No. Unethical? Well, let's say it is on the shadier side of the street.

The only time they ever lose a sale is if the buyer was a moron and they were trying to get this idiot to pay more from them for more than the item was worth. Sorry people, Ebay is NOT in the business to help you rip off fools. They are as much out their to help the buyers as to help the sellers, and you are basically complaining about ebay being fair to the buyers.

Re:It isnt' a simple question

[AK Marc]

That makes me think of search terms I want. I only want to see things from people who have been members for more than a year and average less than one sale per day (or one sale a week, or whatever). Don't give me the places that sell 10,000 cell phone covers that also sell the charger I want. Just give me the links to people that are people. I have found that stores are easier to do returns with (based on conversations with people doing returns with people and stores), but I've never had to do a return with a actual human. Individuals don't buy 500+ games from an auction and sell them individually when many are scratched-up former rentals (and if they did, they'd not show up in my search). The individuals played the game and are selling it in a working condition. Stores are better at resolving problems because they are used to causing problems.

Oh, and I'd end the feedback blackmail. Count all non-feedback as neutral. But if I'm a buyer and I get screwed, I have the choice of giving bad feedback to warn others (in which case I get retalatory bad feedback, no matter what I did), leaving no feeedback and getting no feedback, or leaving positive feedback and getting posiive feedback. I have no option to leave negative feedback without getting penalized. Though, I haven't had a transaction since the new non-feedback comments can be left.

It is features like that so skewed to protect the sellers and screw the buyer that it's no longer a site I would buy from if I can find the item anywhere else. And they push paypal, and paypal sucks worse.