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A Google Blunder- the Sad Story of Urchin

Anenome writes "Google has a track record of buying startups and integrating them into its portfolio. But sometimes those acquisitions go terribly wrong, as Ars Technica argues has been the case with Google's 2005 purchase of web-analytics firm Urchin Software Corp. 'In the wake of Google's purchase of the company, inquiring customers (including Ars Technica) were told that support and updates would continue. Companies that had purchased support contracts were expecting version 6 any day, including Ars. What really happened is this: Google focused its attention on Google Analytics, put all updates to Urchin's other products on the back burner, and rolled out a skeleton support team. Everyone who forked over for upgrades via a support contract never got them, even though things weren't supposed to have changed. The support experience has been awful. Since the acquisition, we have had two major issues with Urchin, and neither issue was solved by Google's support team. In fact, with one issue, we were helped up until the point it got difficult, and then the help vanished. The support team literally just stopped responding.'"

3 of 164 comments (clear)

  1. Re:Two sides to every story by uglydog · · Score: 5, Funny
    I don't think the original company management ever planned on releasing an upgrade.

    Here's a news flash: when it takes 2.5 years to get an upgrade out that was due shortly after the Red Sox won the 2004 World Series, it's already effectively "discontinued."
    I think what happened is that Urchin promised to deliver the upgrade "when the Red Sox won the World Series". Who could have seen that coming?
  2. Re:If anyone would know about an Urchin by Shadow+Wrought · · Score: 4, Funny

    So, in other words, I should clam up about what I don't fathom?

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  3. Re:If anyone would know about an Urchin by griffjon · · Score: 4, Funny

    Just don't try to mussel into the joke just for the halibut, fishing for +1 Funny, or you'll end up get "dock"ed karma.

    --
    Returned Peace Corps IT Volunteer