Using Social Networking Tools to Write a Book

WikiTiki writes "Safari Books Online has a new interview with Barry Libert, one of the authors of 'We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business.' Barry and his coauthors decided to create a wiki and invite the community to help build this book which aims to give advice on using social networking tools like blogs and wikis to businesses. Barry has some interesting comments about both the challenges and payoffs in using social networking tools to create a book about social networking tools."

Comments

Mass Authoring is a steaming pile

[water-and-sewer]

Sorry for the inflammatory subject line, but I am the author of a best selling travel guidebook to Nicaragua http://www.gotonicaragua.com/. Travel guidebooks are one area that are the frequent subject of ill-fated "let's do a travel wiki" ideas that immediately turn into steaming piles of horse crap. Here's why: the crowds are stupid; many can't write, and everyone's pushing an agenda.

The reason why travel guidebooks continue to sell in the Internet age is because the Internet is a huge, unfettered mixing bowl of ignorance. People are still willing to turn to professional writers and editors to sort through all the horse crap and turn it into something concise, concrete, and helpful. I too would prefer to pay $17 for a book for my next trip to Morocco than trawl through the Internet forums trying to separate fact from fiction from propaganda.

These travel wikis come and go, but they all bear the same characteristics: huge number of Google ads, a couple of lame wiki posts that two or more prolific authors debate back and forth without conclusion, and huge chunks of background material, insight, or commentary. The masses can't produce that, and anyone who's ever participated in a corporate meeting where 7 people need to come to a conclusion about something they differ in opinion about, knows why.

There's a place for this kind of approach, but mass authoring as I've seen it done, only works if one person is the lead author and has near dictatorial privileges and the diplomacy and savvy to use that power wisely. If you let the madhouse run the party, you get a madhouse. And that's why people like me can still earn the big bucks selling travel information to a place like Nicaragua in the Internet age.

By the way, I helped introduce Linux to Nicaragua. That ought to be worth something on Slashdot! http://therandymon.com/content/view/68/98/.