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Game Studio Flight From Microsoft A Sign of Troubles?

Newsweek's LevelUp blog continues to produce some highly interesting material. Today they have up a look at the 'flight' of game studios from Microsoft's corporate umbrella. BioWare's purchase by EA distances it a bit from their cosy relationship with Microsoft, as does Bizarre's purchase by Activision. Bungie's departure from the company itself goes without saying. So what does all this mean? Is this a sign of troubles in Redmond, or just more fallout from the huge undertaking required to get the Xbox 360 to the position it has today? "For us, the flight of the Killer B's is a clear indication that Microsoft as a whole is still shell shocked not only by the massive losses in the Xbox division, but also more importantly by the poor showing of Rare, which has to rank as not only one of the Microsoft's least successful purchases, but as quite possibly the worst acquisition in the history of gaming. Microsoft paid $375 million in cash for Rare, and based on the modest revenues from its ensuing titles--a Conker's Bad Fur Day remake, Grabbed by the Ghoulies, Kameo, Perfect Dark Zero and Viva Pinata--all they've got to show for it is that proverbial lousy T-shirt, completely stained with red ink."

12 of 122 comments (clear)

  1. Bioware? Bizarre? by EveryNickIsTaken · · Score: 3, Insightful

    Since when was either Studio owned by Microsoft? This is such a fluff piece for a slow gaming "news" week.

    1. Re:Bioware? Bizarre? by tbannist · · Score: 4, Insightful

      No, it's definitely not a fluff piece. It's overanalyzing a trend of 3 items. And the point isn't that Bioware and Bizarre were owned by MS, but that they had close partnerships with MS and were making the games that sell 360s.

      If they go platform neutral that's a large blow to Microsoft's Third Party development and the release of Bungie is a huge blow to Microsoft's internall developed games. Overwall it reflects poorly on the 360s continued success. It might be a blip or it might be the first signs of major trouble in Microsoft's games department.

      To put it more bluntly, the idea is that if Microsoft were on the ball and interested in developing first part titles for the 360, they would have kept Bungie and bought both Bioware and Bizarre. As it is now, they are leaving themselves very much at the mercy of their third party games developers. Hoping that they will stick with the Xbox line of products. If the PS3 ever surpasses the Xbox in sales (I know, not terribly likely at this time), they could end up royally screwed.

      --
      Fanatically anti-fanatical
  2. So? by coolhandlucas · · Score: 2, Insightful

    Microsoft failed to keep first- and third-party developers happy? THAT'S news ... The BioWare thing is a tragedy, but lack of console exclusivity is the least of my worries there. I don't care what console it comes out for, if I see "EA Games Presents Mass Effect 2009" I'm getting out the torches. The Rare deal was a stupid decision that was more about keeping the brand away from Nintendo, and it's old news anyway. As a fan of Bungie since the first Marathon, I am absolutely ecstatic that they're going independent again and wonder how many of their firstborn it cost them (really, though, how the HELL did they pull that off?). PGR is in my opinion a B franchise and I can't see it hurting them very much. Added up, there seems to be a trend of Microsoft failing to buy innovative development studios before somebody else does ... given history, that may be the best news of all. As to the future of the Xbox, I don't really care. As long as this fight continues, we (the consumers) win.

  3. Re:Rareware by Sciros · · Score: 3, Insightful

    Nintendo made them DO STUFF. I remember reading something in 2001 where Rare complained that Nintendo was "working them too hard" or something along those lines. Well, at least they had something to show for it. And by "something" I mean games that set new standards in their respective genres, from Goldeneye for FPS's to KI for fighters to DKC for side-scrolling platformers, and everything in-between. Rare kept the N64 afloat because their games were semi-frequent and they all were pure awesome.

    Now it seems Rare has gotten lazy, and MS let that happen. Nintendo's probably been laughing their butts off at all this. AS IF Rare could have made $375 mil for Nintendo if they'd been this lazy releasing games for GCN.

    --
    I like basketball!!1!
  4. Xbox Losing Money? by Cheeko · · Score: 3, Insightful

    This article came off very strange. It seems like trying to create a story out of nowhere.

    Last I heard MS was already making a profit on the 360, due to the cost coming down quicker than expected. Yes they took that billion dollar charge, but as I understand it each one sold is still profit at this point.

    Add onto that some pretty killer titles in the last year and MS has made some cash. Halo3 alone would offset any losses in the last year I would assume. (Short of the charge).

    If you read the statement Bungie released on their website it sounds more like what MS did was pull lots of companies into the fold, in order to foster the growth of its image as a gaming company. Now that they've established their beachhead, they can let those companies go sink or swim on their own merits.

    I think Rare is the perfect example of why MS is letting the studios go (though still in publishing agreements for many of them). With a good partner relationship MS doesn't take on the risk of a studio starting to turn out poor quality product. At the same time, its become a large enough, established enough player, that those publishers will pay attention to MS, even if they aren't subsidiaries.

    1. Re:Xbox Losing Money? by king-manic · · Score: 2, Insightful



      Considering three facts:

      A. Microsoft has never given up on a flagship product line

      B. They have more cash reserves then their competition

      C. Their developer's network treats third party like gold

      I don't think we will be seeing Microsoft leaving the market any time soon. We might be in denial, but at lease we are not delusional.


      A. is not entirely true. They have discontinued unprofitable products . The distinction "flagship" might be the dividing line. But strictly speaking they have discontinued products.

      B. This does not translate into "willingness to use entire cash reserve to float product line". At some point their shareholders may demand results from that division. Thus far the division if 5 billion int he hole and only had a sprinkling of profitable quarters without any profitable years.

      C. I think this is true but I am not a developer. They do tend to have good docs and run a good support infrastructure.

      I doubt they will give up on the product line soon. The product line does add some intangible brand value to the MS brand. But at some future date the investors may demand they shift that intangible benefit to a more tangible one or demand they scuttle the ship.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    2. Re:Xbox Losing Money? by powerlord · · Score: 2, Insightful
      Yes, but as you point out:

      Nobody seemed to read into MS's decisions to acquire and spin off PC studios, and that was all because MS is in a singular place in the PC gaming market.

      The reason this is interesting is because the console market is NOT like the PC market where "MS is in a singular place".
      There is actual competition in the market, and exclusive titles (usually developed by in-house publishers), is one of the key differentiators between one console and another.
      --
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    3. Re:Xbox Losing Money? by fwarren · · Score: 1, Insightful

      The truth is. There is NO proof that any of the XBox-360's that Microsoft is selling at a "profit" have the overheating causing the board to warp and chips to pop fixed. The red ring of death is still very real. Microsoft may have been very nice extending the warranty on the boxes that are already out there. But they have done nothing to really fix the overheating issues. The one billion write off will be consumed by repairs. Those old units will continue to break, even after the warranty period is over. The new units will break as well. Will the XBox-III save them? How long till the shareholders in Microsoft look at the Wii doing great and wonder how many more billions they need to throw after the five billion they have already eaten? And I am sure that the Zune is making the situation even better...

      --
      vi + /etc over regedit any day of the week.
    4. Re:Xbox Losing Money? by Shadowlore · · Score: 2, Insightful

      it sounds more like what MS did was pull lots of companies into the fold, in order to foster the growth of its image as a gaming company. Now that they've established their beachhead, they can let those companies go sink or swim on their own merits.

      And how is this demonstrative of good behavior?

      Seriously, what you are describing is essentially the use of other companies' mojo, name, ability, image, etc. until said attribute was ascribed to MS, then let the used up company go "sink or swim" after taking their positive attributes for themselves. A "partner" relationship does not eliminate any risk of the studio/partner putting out poor product.

      From what I've heard, this has been a long time coming, and both "sides" knew that.

      Personally, I expect MS to somewhat alter their course on the XBox to more of a MS owned media PC type appliance. I don't think they really want to keep it as a games platform per se. Oh they still will, but I predict they will shift more toward non-game media with games as the "high point".

      To an extent we may see this from all three players, but none as much as MS, with Sony second. Nintendo, to my knowledge doesn't make TVs, video players, audio receivers, etc.. MS clearly wants to run the home media space, and I believe the XBox group was essentially created as a long term plan to get there, with PC based media center stuff filling in the gap and "working out the main kinks".

      If this is true, the regurgitation of gaming studios could represent a shift in the media direction, perhaps presaging more of an emphasis on the media center part of it.

      --
      My Suburban burns less gasoline than your Prius.
    5. Re:Xbox Losing Money? by DDLKermit007 · · Score: 2, Insightful

      Another poster covered your statements quite well. About the cash reserves point...Your looking at the total reserves. Microsoft would dump the Xbox division long before they had to sink even 1/10th of their reserves. Same goes for Sony. Nintendo on the other hand is the only player who has staying power here no matter what happens with around seven billion in reserves. They flat out have no choice. What are the going to do? Live off Pokemon forever? Videogames are what they do, and even when they are last place, they still make more than their competitors!

      Investors tend to make you axe divisions which aren't making money, especially when your beating your competitor, and they are laughing the entire way to the bank! It's probably partially why Sony is pushing BR with the PS3. They want some good will from the media division so they can keep their attempts to screw with the industry going.

  5. Re:Rareware by badasscat · · Score: 3, Insightful

    They seemed to do pretty well when they were playing nice with Nintendo. I wonder what is it Nintendo was doing for Rare that Microsoft isn't, or what Microsoft is doing that Nintendo didn't.

    And yet there was a reason Nintendo was willing to part with them. Remember, Rare was not an independent company - MS bought them from Nintendo.

    Rare's output was dropping for years before the sale. In their last three years of development for Nintendo, they released five home console games: Donkey Kong 64, Perfect Dark, Jet Force Gemini, Conker's Bad Fur Day, and Starfox Adventures. Of those, only Perfect Dark could be called a legitimate hit. (DK64 sold well as a pack-in game, but it wasn't what you'd call a top quality game.)

    A lot of people were pretty shocked at the price MS paid for them. This isn't just a 20/20 hindsight thing - many people said at the time that it was a dumb purchase. There were some hardcore hopefuls who thought otherwise, but this was not a purchase that was universally praised at the time.

    And while this doesn't really apply to a studio like Bungie that's buying themselves, whenever one publisher is all too willing to dump a development studio onto another publisher, you have to ask yourself why. It's always a big red flag, and it seems obvious now that Nintendo knew something that MS didn't. Not about how to run Rare, but about how far Rare had really fallen.

  6. Nonsense by ThirdPrize · · Score: 2, Insightful

    More like 3 stories makes a conspiracy. How many of those companies were EXCLUSIVELY with M$? One maybe? Sounds like PS3 scaremongering.

    --
    I have excellent Karma and I am not afraid to Troll it.