Viacom Puts the Daily Show Archive Online
tburton writes "Viacom has put the entire eight year run of the Daily Show with John Stewart online. The content is available from the official Daily Show site, and features clip rating, tags, and numerous community features. The whole thing is supported by relatively unobtrusive contextual ads. 'Viacom's decision to post its entire archive--while fighting YouTube in the courts--sets the scene for a battle between the established media players and their high profile entertainment brands against the user generated content sites, most notable YouTube. Also watching closely the Viacom experiment will be the telco IPTV industry which has seen the market place change rapidly as the quality of online video continues to improve, with at least one platform/site, Vimeo, already offering 1280X720 HD quality direct from the browser.'"
This is for one reason and one reason only, because GooTube exists. If there was no such thing available to so many people, the media companies wouldn't give a flying rats ass.
:(
But because people are obviously interested in this medium and they are pissed that Viacom is being a bunch of fucking litigious bastards, they had to do something... We'll see just how it stacks up but based on the other networks' actions, I doubt it will be nearly as popular as the content available in one place - YouTube.
I realize they want to control the content they own and all, but seriously, isn't it just easier to have someone else foot the bandwidth bills and to have your viewership get it the way they want? They will never learn
Kinda demonstrates the case for p2p file transfers, huh.
neuro at well dot com (when I post, it's my opinions, no-one elses)
so instead of leaving things be on gootube, and letting google pay for the bandwidth, they decide to setup their own site so they can pay for the bandwidth themselves?
This "we must have control at all costs" never makes sense to me, especially when there's a financial reason not too...
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