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Radiohead May Have Made $6-$10 Million on Name-Your Cost Album
mytrip passed us a link to a Wired article indcating that if music industry estimates are correct Radiohead has made as much as $10 million on the 'In Rainbows' album so far. This despite the estimates of widespread piracy of the album as well. "[The estimate assumes] that approximately 1.2 million people downloaded the album from the site, and that the average price paid per album was $8 (we heard that number too, but also heard that a later, more accurate average was $5, which would result in $6 million in revenue instead).
They probably made more money off their album doing it this way than they ever would have made off the same album going through a record company. By the time you account for all the middlemen, marketing, and so forth, they might even have lost money on the album based on the level of sales, downloads, and so on.
It's proof that well known band can make money without a record label. Which wasn't exactly news.
Do you even lift?
These aren't the 'roids you're looking for.
Piracy is unauthorized replication and distribution. A copyright holder can require that those who get something for free get it from a specific source. In this case, downloading it for free from Radiohead is not piracy, while downloading it via eDonkey is piracy.
You can never go home again... but I guess you can shop there.
Possibly true, But also think about all the people who have heard of Radiohead BECAUSE of the media hoopla surrounding the fact they have decided to sell the album direct to the public via the website and cut out the RIAA/Record Companies.
There is also the added purchase support from those who may not be big Radiohead fans who would normally buy a record from them, but who are purchasing the album in order to support their decision to embrace the web... and not something to outlaw like certain parties would appearently like to see happen.....
A new band wouldn't turn this profit, but that doesn't mean the model can't scale down. I played in several bands for years, got put on a couple of ska complilations and our total record industry provided cut was under $500 bucks. Never got signed to a full album contract. If we'd skipped all that, put our music on a website and pushed a fan base to chip in, I suspect we'd have done more. Could we get 100 people to chip in $5 for a free download? I think so - we played show to that many people twice a month for years.
In the process, we would have gotten our music in front of more people and generated goodwill in the fan base. So there's a better growth potential, as buyers become, in a way, backers.