Slashdot Mirror


Greenpeace Admits Targeting Apple Grabs Headlines

An anonymous reader writes "Gizmodo published this morning allegations by the bromine industry claiming that Greenpeace's report on the iPhone was inaccurate and alarmist. They got an official rebuttal to the bromine industry by Greenpeace, but the most interesting part is their acknowledgment that their targeting of Apple, even while they have similar reports on every manufacturer, is a deliberate attempt to grab headlines. While it's logical and not surprising, I find it quite shocking to see them be so cavalier, and even hypocritical, about it."

13 of 394 comments (clear)

  1. Time for by Anonymous Coward · · Score: 5, Funny

    a good old fashioned hippie ass whoopin'

  2. Hypocritical of Slashdot? by filterban · · Score: 5, Insightful

    Some might argue that Slashdot is just as guilty as Greenpeace of using Apple's success to grab headlines / make money.

    Personally, I don't really care, because we're all in it to make or raise money. PETA says and does offensive things to grab headlines, the WWE does, and 90% of the articles on CNN and even Digg are sensationalist headlines designed to get you to "click through".

    Who cares?

    --
    rm -rf /
    1. Re:Hypocritical of Slashdot? by timeOday · · Score: 5, Informative

      Some might argue that Slashdot is just as guilty as Greenpeace of using Apple's success to grab headlines / make money.
      It's this blog that's trying to grab headlines by slamming Greenpeace. I kept reading and reading the GreenPeace response looking for the outrageous part, and all I saw was them standing by their analysis of the iPhone and concern over bromine.

      Finally, in the last sentence of the article, I read "While it might not make as many headlines as the iPhone it doesn't mean that we are not focusing on all manufacturers to remove toxic chemicals from their products."

      THAT'S IT!??

      Come off it. Apple is the poster child for high-tech consumerism right now, and has invested heavily to reach that status - so they get the brunt of the criticism as well. BFD.

  3. not surprising by squarefish · · Score: 5, Interesting

    I used to work on factory trawlers in Alaska and although we fished species that travel in very clean schools, attacking that particular part of the industry brought them the most attention, even though most of their information was incorrect.
    I will say that I witnessed procedures and practices that bothered me and probably affected the overall industry in the end. However, the crap Green Peace used was totally fabricated and didn't have any basis in truth.
    I quit fishing in 98', started using macs in 02' and now the fuckers are attacking something I like and profit from again. I didn't know 10 years ago that I would be working in IT with macs, but I feel like the fuckers are following me.
    What's even more ironic is that all the tree-hugging hippies I have known over the years, even those from Green Peace, have been Apple users!

    --
    Creationists are a lot like zombies. Slow, but powerful and numerous. And they all want to eat our brains.
  4. Re:the media is lazy by Capsaicin · · Score: 5, Insightful

    Well, that's the double-edged sword of having the "hot" product in any market

    Sure, that's the Nike woosh has become an icon for the NoBrand movement, even though all the other major sportsgoods manufacturers indulge in the same practices blamed on Nike.

    The submitters moral indignation is a bit hard to stomach. How can it be "logical" and "not surprising" while at the same time being "cavalier" and even "hypocritical." What's hypocritical about stating the obvious truth? They are only being frank and declaring the truth that they are a pro-environmental publicity company.

    --
    Better to be despised for too anxious apprehensions, than ruined by too confident a security. --Edmund Burke
  5. Yup by alexborges · · Score: 5, Informative

    Greenpeace has a very long story for even TAKING MONEY to attack someone. Id go as far as to say that, for example, they promoted the idea of dolphin killing tuna fishers everywhere else but the US. They were paid off by american tuna fishers who dont kill dolphins NEAR THE STATES, but they happily do so with dolphin from the philipines.

    They also promoted the idea that a harbor project for the large (largest in the world, actually) salt mine down under in Baja was a risk to the gray whales, so that the harbor project was stopped. The pier was projected so big, that a damned whale coud pass under it from ANY possition.... SIDEWAYS. That time they were paid by competing Australian salt miners.

    I, for one, have never ever believed anything coming out of greanpeace. They are nothing but a rent-a-hoolingan shop.

    --
    NO SIG
  6. Riding the hype by EmbeddedJanitor · · Score: 5, Interesting
    I don't think it correct to say that Greenpeace specifically targets Apple because they are Apple.

    What Greenpeace does is to ride the hype wave and nobody but Apple has recently released any majorly hyped, or hype-worthy, electronic products.

    Greenpeace rides the hype wave in other areas too (ie. not just electronics). This is a very effective way of operating since it relies on the fact that people are already tuned in to the subject and Greenpeace can tack on an environmental angle with far less resources.

    --
    Engineering is the art of compromise.
    1. Re:Riding the hype by number11 · · Score: 5, Insightful

      until people figure out that you are bending the truth to promote your "message"

      And how did Greenpeace "bend the truth"? Apparently (the OP does not contain a link to the original story) Greenpeace claims iPhones contain brominated compounds and PVC. As near as I can tell from the (industry) articles, neither Apple nor the industry disputes that. The defense is 1) everybody does it, 2) the compounds are approved by government agencies so they're ok, 3) there are no alternative materials, and 4) (which seems at odds with #1-3) Apple is in the process of stopping using those compounds. That these industry claims may (or may not) be true does not mean that Greenpeace's claim that the iPhone contains bromine compounds is "bending the truth".

      Greenpeace has clearly picked the target that they will get the most media attention from (if they'd targeted Kyocera, who would have paid any attention?) but they didn't say everybody else (except Apple) was fine.

      BTW, why are the links in the OP anonymized? I value my tinfoil hat as much as the next guy, but why in the world would even Little Dick Cheney or Mad King George care if I'm reading an article in Gizmodo? Is Gizmodo the new terrorist chic?

  7. Greenpeace is not an environmental organization by Spasmodeus · · Score: 5, Interesting

    Like any political organization that has been in place for too long, its purpose is no longer to accomplish the goals it was founded for, but to simply perpetuate its own existence and increase its power base.

    "Environmental extremism arose in the mid-1980s. It arose because the majority of people accepted all of the reasonable points in the environmental agenda, and the only way to remain adversarial and confrontational and anti-everything was to adopt even more extreme positions - eventually abandoning all science and logic altogether."

    ~ Dr. Patrick Moore, co-founder of Greenpeace.

  8. Re:the media is lazy by timeOday · · Score: 5, Funny

    I just hate to see such a humble, unassuming company as Apple, content to attend modestly to their own private matters, dragged out into public scrutiny. This kind of thing can ruin a quiet little family company like Apple Computer.

  9. Re:the media is lazy by davester666 · · Score: 5, Insightful

    Actually, I think Greenpeace learned this behavior from John Dvorak. Whenever his page hits for the month are too low, he just posts an 'Apple sucks' article to get them back up. And yes, he actually admitted to doing this as well.

    --
    Sleep your way to a whiter smile...date a dentist!
  10. Summary Incorrect by Bob9113 · · Score: 5, Informative

    First off, I'm not a fan of Greenpeace, and I do think that they targetted the iPhone because of the increased publicity it would bring.

    However, Greenpeace did not admit that is what they are doing. The summary is incorrect.

    If you think we just protest against Apple then look out for soon a report covering a wide range of manufacturers as we have done in 2006. While it might not make as many headlines as the iPhone it doesn't mean that we are not focusing on all manufacturers to remove toxic chemicals from their products.

    What Greenpeace said is the opposite of what the summary claims they said. Greenpeace said that they recognize that their report on the iPhone did capture more headlines, but that they do, and have done, the same thing with other phones. Greenpeace is claiming that they did not focus on the iPhone in order to capture headlines, that it happened because the media is more interested in news relating to the iPhone. Which also makes perfect sense, because that is what their readers want to read about (not whether it's right or wrong for them to report what the people want to hear, but that is the way it is).

    So again, I agree that Greenpeace almost certainly did focus on the issue in order to attract attention to the issue, and that that is their standard operating procedure, it is clearly false that they admitted to it.

  11. Re:the media is lazy by jcr · · Score: 5, Insightful

    Greenpeace has an end goal of getting attention.

    No, the attention is the means to the end. The end they seek is getting money they didn't earn.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."