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In Some Places, Local Search Beating Google

Posted by kdawson on from the think-globally-search-locally dept.

babooo404 points out Newsweek coverage of Google focusing on areas in which the search giant may be vulnerable. In some countries outside the US, local competition is handing Google its head. In South Korea a company called Naver dominates. And in Russia, portal site Yandex leads in both search and advertising. In the Cyrillic language market Google is a distant third in search, and Yandex is trouncing Google in the advertising arena by 70% to 2%.

1 of 216 comments (clear)

  1. OTOH by ceeam · · Score: 5, Informative

    Still, Yandex is unbelievable crap - results-quality wise. I'd say Top3 go in reverse in this parameter. But the problem I think - apart from advertising (Y had a rather big ad campaign some time ago) - is that Google seriously dropped the ball and showed huge negligence and ignorance when entering local market unprepared - for example, their engine did not even search for different wordforms and Russian of course has an ultra-developed word endings system. So - at first - Google was 99% useless. Plus - Y had been around the longest and most people simply don't care about switching.