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Netflix May Already Be Killing Blockbuster?

Mattintosh writes "A blogger at C|Net takes a moment to consider the impact Netflix has had on Blockbuster. Some notable highlights include heavy losses ($35 million), job cuts ($45 million worth), and store closings: 'Much like the print media and retail stores refusing to change, Blockbuster has been a victim on an online company finding new and inventive ways of bringing a product to a customer. And due to its size and outdated corporate culture, there really is no salvation for Blockbuster at this point. Try as it might, the future of Blockbuster is bleak, at best. Sure, the company still enjoys revenue that climb into the billions of dollars, but with an ever-increasing net loss and a public refusal to focus on Total Access--the area where Netflix continues to dominate--what is the impetus for us to jump on the Blockbuster bandwagon?'"

28 of 302 comments (clear)

  1. Thank Big Tel/Cable by dal20402 · · Score: 4, Insightful

    Meanwhile, the only thing saving Netflix's ass is the anticompetitive nature of the telecom industry in the US, which causes us to have broadband slow enough to make downloading DVD-quality movies too painful... time marches on.

    1. Re:Thank Big Tel/Cable by yndrd1984 · · Score: 4, Insightful

      When I go to Netflix I see "Watch movies instantly on your PC". Did I miss something?

    2. Re:Thank Big Tel/Cable by garcia · · Score: 4, Interesting

      I just don't get it. I refuse to go to Blockbuster and I cannot justify Netflix's fees and I really like to watch movies (I consider watching three or four movies a month above average). I go to the local grocery store and up to their DVD kiosk and rent a movie for 24 hours at 1.05 (including tax).

      I drive by the store containing the kiosk (which is directly across the street from Blockbuster and Hollywood) at least several times a day. I'd rather put my money there ($5 for a rental at Blockbuster? Please.) and have slim pickings than go to Blockbuster.

      Can someone please explain to me why you are willing to pay astronomical monthly fees for Netflix on a recurring basis and you might not even get your #1 choices? I just don't understand how the business model survives.

    3. Re:Thank Big Tel/Cable by Shimmer · · Score: 3, Interesting

      I think it's the other way around - dedicated TV cable/fiber to the consumer will lose ground on two fronts at once.

      On the onc hand, TV stations are broadcasting digital signals over the air (wireless!). These look beautiful in HD today and will only get more numerous and stronger, especially when analog signals go away in a few years and interference is no longer an issue.

      For the few non-broadcast TV providers worth watching (e.g. ESPN, HBO), the Internet will become the platform of choice. The need for a special "set-top box" to receive cable signals will be displaced by plain old PC's connected to the Internet.

      Anyone who has both Cable and Internet is basically paying for the same thing twice (especially if you get one of those stupid "triple plays" from the same provider). People will eventually figure out that Cable is a subset of Internet and stop paying separately for it.

      Phone service, on the other hand, may survive as a distinct offering because of its importance in real life. No one has an emergency need for Cable TV, though, so it will fade.

      This is the lesson of the PC revolution, repeated over and over: General purpose PC (with networking) displaces special purpose hardware. This is why Netflix (or its descendants) will be around long after Cable is a memory.

      --
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    4. Re:Thank Big Tel/Cable by frdmfghtr · · Score: 4, Informative

      Can someone please explain to me why you are willing to pay astronomical monthly fees for Netflix on a recurring basis and you might not even get your #1 choices? I just don't understand how the business model survives.
      Sure...because for $9/month (astronomical?? I think not), I can get a movie (have always been able to get my #1 picks so far) in my mailbox for an unlimited amount of time, drop it in the mail when I'm done, and four days later have another one in my mailbox. I don't have to stop anywhere, I can browse online, AND if I come across a movie I want to watch and it's available to stream, I can watch it instantly (assuming I have Windows; my Mac is thus far not supported). Nine hours (I think) of streaming per month is included in that $9 monthly fee.

      On top of that, when my monthly fee dropped from $9.99 to $8.99, I had to do nothing; my monthly rate automatically went down.

      Seems pretty fair to me.
      --
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    5. Re:Thank Big Tel/Cable by pragma_x · · Score: 4, Interesting

      I can't speak for everyone else, but personally, I find Netflix fantastic at providing me access to a seemingly bottomless library of old, independent and foreign movies. I tend to have rather esoteric tastes, so paying for a subscription that is almost on-demand for just about anything I could want is well worth it. Basically they have all the stuff that more space-constrained institutions (Kiosks, Blockbuster, Hollywood Video, etc) can't be bothered with . To that end, I've never had to wait for a movie to become available.

      Now on the other hand: if all you want to do is see the major releases and not pay $10 to see it in a theater, then cruising the video kiosk is certainly the way to go.

    6. Re:Thank Big Tel/Cable by evilviper · · Score: 4, Informative

      When I go to Netflix I see "Watch movies instantly on your PC". Did I miss something?

      Yes you did... Try actually USING the service. Whatever they're using does a HORRIBLE job with the conversion from DVD.

      Lots of aliasing, like they use some incredibly crappy deinterlacing filter. The video is scaled out to square pixels, even though WMV supports aspects just fine. Anyone who knows one bit about video encoding will force dimensions to multiples of 16, but the videos I've seen aren't even multiples of 4... huge waste of bits. And that, unfortunately, holds true... don't even try watching at any bitrate below the max (some 6000kbps), even with a file size of 2GBs it looks like a 1-CD rip you might find floating around on some P2P network.

      Their inverse telecine filter is crap, if it exists at all. Progressive DVDs (film) are encoded passably, but anime I've seen is HORRIBLE. Take Ninja Scroll, use some braindead deinterlacing filter that blurs the two fields, so you have the old telecine ghosts every 5th frame and it looks like complete crap... then drop one out of every 5 frames (but be sure to keep the horrible blurred frames) to make sure you completely destroy the picture... then you've just started to approximate what the Netflix conversion process does.
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    7. Re:Thank Big Tel/Cable by Anonymous Coward · · Score: 4, Funny

      Your post only lacks one thing:

      Worst online video service ever.

  2. Blockbuster lost my business by philmack · · Score: 5, Informative

    Blockbuster lost me (and several of my friends' accounts) to netflix when they recently did away with their in store exchanges unless you opted to pay like 30% more for the exact same service. I have to imagine that a lot of people did the same.

  3. My only problem with neflix by schnikies79 · · Score: 3, Insightful

    It's a subscription service and a brick and mortar blockbuster isn't.

    It would be nice if someone offered a service where I could just request a movie, pay my couple of bucks or whatever and have it mailed. If I didn't want anything that month then I wouldn't have to pay.

    --
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    1. Re:My only problem with neflix by pappy97 · · Score: 4, Informative

      cafedvd.com offers the service you want, you rent by mail per DVD you actually watch, no subscription. Check it out. They call it "a la carte" renting.

    2. Re:My only problem with neflix by bjorniac · · Score: 4, Funny

      How much for the girl?

  4. Netflix confirms it! by Verte · · Score: 4, Funny

    Blockbuster is dead!

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  5. It would not be hard to beat netflix on-line... by (H)elix1 · · Score: 4, Informative

    I'm a netflix cusomter - 4 CD's in three queues (child, bride, me). As a perk, they also let you have an hour/usd of streaming content each month. For me, that works out to ~24 hours a month. Great, right? Well, it only works in the States, so any gigs in Canada are right out.

    The chink in the armor is the selection. While they have a massive collection of DVDs, the streaming selection is really poor. I would not pay extra for it as it stands. At home, It looks about the same as a DVD on a high bandwidth connection - here for example, is a movie getting piped to a TV via my laptop. Bandwidth in hotels works better than I expected, and it is good enough for watching on a computer. I hear Blockbuster might have better selection... they should embrace the streaming!

  6. Total Access kicks Netflix's butt by llamalad · · Score: 5, Insightful

    Blockbuster's online offering is far superior to Netflix's.

    Netflix constantly sent me random movies from my queue instead of using anything remotely resembling the order I'd prioritized them in. IIRC, they were everntually sued for that.

    Blockbuster only seems to have tried that twice with me and a single email to their customer care address resolved that and got me an apology along with it.

    I can also drop my total access movies off at the local LackLuster and trade them for free in-store rentals. And they ship my next online rentals the next day.

    Not affiliated, just a happy customer.

  7. Damn by dedazo · · Score: 3, Interesting
    I swore to myself that I'd never use Netflix because of the fact that they invented the pop-under along with the assholes at X10. This is bad news. But I still think they're better than NF, even with the 5-exchange limit... namely because Netflix gives me exactly zero in-store exchanges for the same online subscription price.

    Their website sucks (while Netflix's is fantastic), but they still have a larger catalog. I've never had any throttling problems at all. I hope they don't go under. I have something like 600 movies in my queue and no way in hell to pull it out without some nasty screen scraping...

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  8. Re:Needless to say... by aztektum · · Score: 4, Insightful

    For a minute there I was going to mod -1 overrated but I thought I'd reply instead. Apparently some mods were swayed by your flashing for the cameras and offering up a sound bite.

    But as I see it, even if the MPAA *did* blame it on piracy, the article is about Netflix *winning*, so right there is a built in counter-argument. That is to say, "If it's piracy, MPAA, then shouldn't Netflix be eating shit too??"

    However, there is the argument that the MPAA is a buncha lying fucks, so in a way you have a point. Don't put anything beyond them, even if there is a possibly logical argument to the contrary.

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    No sig for you!!
  9. Amazingly... by whystopnow · · Score: 5, Insightful
    ...Netflix lowered monthly subscriptions a month or so ago. Sent me a letter saying "we're dropping your monthly subscription cost by a dollar and adding streaming movies."

    First time in my life a subscription service has gotten cheaper.

  10. Re:Needless to say... by i+kan+reed · · Score: 4, Interesting

    Actually, the netflix settup uses fewer copies of movies, because each individual shipping location covers a larger population than a given brick and mortar blockbuster. Basically, the statistics of it say they need fewer padding copies to cover the (unexpected) surges in demand. This means that even though the same total amount of renting happens, the movie studios see fewer dollars as a result.

    I know my statement appeared as a general hatred of the MPAA, without much forethought, but they do lose money with netflix compared to brick and mortar.

    This whole argument depends on netflix and blockbuster both having sensible purchasing policies with demand analysis. I don't know that.

  11. Re:Some companies deserve to die. by canajin56 · · Score: 3, Insightful

    The best part was when they doubled their late fees, and advertised it as "NO LATE FEES" then in microscopic print "because we doubled the late fees and renamed them restocking fees"

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  12. Re:Don't they have a similar service now by siriuskase · · Score: 4, Interesting

    If they had a system where the top items in my queue were in the store when I returned a DVD, it seems that would beat the service I get from Netflix. They don't need to always have MovieC in inventory, but if it is near the top of my queue, they can arrange to have it in stock, then after I rent and return it, they can send it off to wherever else it might be wanted. All the stores in a region could share the less popular movies. And I rent a lot of TV series. You don't even need to look at my queue to know what I will want next since I watch each season in order, and if I like the show, I watch the seasons in order, too. A system like that would easily beat Netflix since the transit time would be shorter.

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  13. Corporate vs. Franchise by JimboFBX · · Score: 3, Informative

    Back in Pullman, WA, I found blockbuster online really helpful. Everything about it was great, and the fact that NetFlix told me Star Trek V (for RiffTrax) was "soon available" and then a week passed without ever sending it didn't help NetFlix's case either. Then I moved to a larger city where all of the blockbusters were franchise within a 100 miles. Their "two night rental" was actually a "next day rental", they had late fees, they stopped accepting blockbuster online's coupons for free game rentals (7.50 to rent a game...), when I did have a free rental coupon, they wouldn't allow me to write down the code and simply present that to them- I had to print it out as well, and finally their selection was worse. When I asked why they were so crappy, they answered "Sorry, you probably were renting from a corporate blockbuster- and all the ones around here are franchise". I quickly canceled my blockbuster online subscription, mostly because I could no longer get a free game rental and because Red Box ($1/night) has come around and proven to both be superior to Blockbuster and Netflix when your primary interest is new releases.

    Sadly, within two weeks of showing up, Red Box put the local Movie Gallery out of business, which had been my blockbuster replacement for games. Now I'm not sure where to rent games anymore.

  14. Re:They have a grandfather clause by AdrianZ · · Score: 3, Interesting

    We were in the same boat and had the 3 disc plan. I had even been dissing my Netflix friends because they couldn't just go pick up a new film when they were finished with theirs. Then one day I was told at the store I reached my exchange limit. "Limit? What limit?" "You received a letter explaining it a few weeks ago." "No, I didn't." "Sorry" I then went home, joined Netflix, and cancelled my blockbuster plan.

    I do miss in in-store pickups and just browsing the selection in person. Though, I had NCIS Season 1 on my Blockbuster #1 spot for a year (no, really... and 3 tech support tickets didn't change anything). Added it to my new Netflix account when I created the account. Just after I finished canceling my Blockbuster account, Netflix Shipping emailed me that those same DVDs Blockbuster couldn't give me for a year, had shipped.

    Their huge losses explain the problem though, clearly they aren't putting resources toward the logistics or suggestion systems.

  15. Re:Lovely Contradiction by wuputah · · Score: 4, Insightful

    Revenue is not profit, and if your market is a brick and mortar store, there is a limit to how much you can cut costs - you have to stock the store, pay employees, etc etc. Closing stores means losing that market, but I suppose they could simply close all stores operating at a loss... I wonder how many stores they would have left.

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  16. why netflix by Dare+nMc · · Score: 3, Informative

    I go to the local grocery store and up to their DVD kiosk and rent a movie for 24 hours at 1.05

    definitely live in a different area than me. Kiosk at my safeway has under 30 movies, and most are around $3-4. pre netflix I watched 3-4 a month, and had watched every movie I was interested in (that was available) a few years back.

    Netflix has a great site, I have rented 300 movies in the last 2 years, and I have 50 movies in my queue. The site has no problem finding new (to me) movies. No more wondering rental stores, or hanging out at a kiosk daily. monthly I visit netflix.com, and imdb.com in seperate tabs, 1 hour max to top off a new list of movies for us. To do anything equivalent at a remote site would require printing the results of the same browsing, and printing the queue, and then hunting for which of them are their.
  17. Re:Needless to say... by aztektum · · Score: 3, Insightful

    Actually for a pirate, Blockbuster is the better deal (not that I have looked into this. I'm legit. Promise.)

    For 17.99 a month you get 3 by mail at once, unlimited by mail per month, PLUS you can take them into the store and trade each in for store flicks, and they STILL mail you your next 3.

    A pirate could kick ass on volume with Blockbuster. Not that I would ever look at it that way. I'm legit. Promise.

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  18. I prefer Bllockbuster to Netflix by beavmetal · · Score: 3, Insightful

    1st.) The highest level tier for both services is basically the same price, However
    2nd.) The blockbuster 500 yards from my apartment, will let me exchange my mail order movies for free ones
    3rd.) as a result the best value for my dollar come from blockbuster.

    Assuming I can get 3 new movies every 4 days via mail from either service I get 21 (rounding down) movies a month. However, with blockbuster, I get 21 more from the store. 42 movies block buster (approx $0.595 per movie), 21 movies netflix ($1.19/movie).

    It's obvious which service will quickly fill up your disk drive while giving you an excellent value.

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  19. Re:Needless to say... by GWBasic · · Score: 4, Interesting

    This means that even though the same total amount of renting happens, the movie studios see fewer dollars as a result.

    About a year ago, I stumbled into a forum where film makers were talking about current distribution trends. Apparently, Netflix is considered a major distribution venue, and is quite profitable for films that normally wouldn't see a wide distribution. Some independant filmmakers see Netflix as a godsend.

    There was some discussion on some of Netflix's constraints; Netflix will only carry DVDs that are at least 1 hour in length. This causes some documentary producers to stick 10-15 minutes of filler into a special edit for Netflix.