Slashdot Mirror
Study Says P2P Downloaders Buy More Music
An anonymous reader writes "Michael Geist posts to his site about a study commissioned by the Canadian government intended to look into the buying habits of music fans. What the study found is that 'there is a positive correlation between peer-to-peer downloading and CD purchasing.' The report is entitled The Impact of Music Downloads and P2P File-Sharing on the Purchase of Music: A Study For Industry Canada, and it was 'conducted collaboratively by two professors from the University of London, Industry Canada, and Decima Research, who surveyed over 2,000 Canadians on their music downloading and purchasing habits. The authors believe this is the first ever empirical study to employ representative microeconomic data.'"
The thing is, this debate is not particularly relevant. It's latched onto by Slashdotters in part, I think, to assuage their guilt for pirating music and prove how the RIAA is composed of nothing but greedy, self-serving bastards.
They aren't wrong. The problem is that the people who are opposed to illegal P2P file sharing of copyrighted music don't care what happens in bulk. They care whether or not an artist is getting paid when you receive that artist's music. The fact that you download, three CDs worth of music and purchase five CDs, for example, doesn't matter to them unless three of those five purchased CDs are the ones you've downloaded.
I'm sure anybody who has pirated music can point to a situation where they did indeed buy the CD (or specific tracks in the days of iTunes and the like) after pirating some or all of the tracks from it. I'm sure, if they are being honest, that they can also admit times when they downloaded songs that they never ended up buying. I think that in most cases, the latter situation would be the more common one.
I'm not meaning to imply that the RIAA is the champion of artists; they're not. They are the champion of record labels who historically have done whatever they can to screw the artists. I'm saying that if somebody opposes illegal downloading, they care whether each artist is compensated for their music and not whether artists as a whole are compensated.
And thus why the debate is really useless. Those people are not going to be swayed by any of these reports, whether they are truly concerned about the artists or using them as distractions for their own financial gain.
The debate worth having, as always, is how "we" get the people who download music and don't pay for it to become paying customers. You'll never get everybody, of course--at least not without giving it away free--but various approaches have their own benefits. The lower the price point, the higher the demand is a fairly obvious one. That site that just popped up with prices that fluctuate based on demand is an interesting experiment, though I think it goes the wrong way (prices increase as demand increases). I think the best experiment was the group that allowed you to name your own price for the CD.
All of these ideas likely need to be refined, but that is the direction we should be focusing our intellectual efforts in. As a nice side effect for the Slashdot crowd, the likelihood is that as systems such as those become more and more successful, the RIAA dies a little more and more. Artists and consumers both stand to win.
I don't think it will be long now.