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Google As The Next Microsoft?

theodp writes "In this week's missive, Robert X. Cringely argues that Google is starting to look a bit like Microsoft. The search giant is learning too well from the master, says Cringely, noting that Google's launch of Goog-411 after taking a long look at investing in or acquiring Free411.com under an NDA is straight out of an old Microsoft playbook. Cringely goes on to note that Google has a problem with algorithmic optimization gone mad (seconded by Newsweek), which is wreaking havoc on some AdWords customers who may find themselves out of business before they can get Google to do the right thing. Cringely concedes that Google's inability to follow through because of IT failings may not have been learned from Microsoft — it may just be an inevitable part of having an IT monopoly."

20 of 235 comments (clear)

  1. A monopoly? by cmorriss · · Score: 5, Insightful

    Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

    Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.

    No, Google has a long way to go before they become anything like Microsoft, no matter what their tactics may appear like.

    --
    10 minutes working on a sig. What a waste.
    1. Re:A monopoly? by cmorriss · · Score: 2, Insightful
      They have a much stronger hold on the advertising market

      Google's hold on the advertising market lasts only as long as they bring hordes of searchers to the companies that advertise. As far as I know, Google is not the only company that provides an AdWords form of income. If the number of searchers drop to a certain level, they will simply switch to whichever search engine takes over.

      Again, none of this is as difficult as getting everyday users to switch to a new OS.

      --
      10 minutes working on a sig. What a waste.
    2. Re:A monopoly? by Enderandrew · · Score: 4, Insightful

      Most large companies diversify. That doesn't make you a monopoly, nor does the size of a company make you a monopoly.

      A monopoly means you completely own a set market.

      Microsoft isn't a monopoly because they have so many divisions of their business. They are a monopoly because their OS completely dominates the market, and because they practice illegal tactics to ensure it does.

      Google doesn't even dominate the search or advertising markets.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    3. Re:A monopoly? by x_MeRLiN_x · · Score: 2, Insightful

      [Microsoft is] a monopoly because their OS completely dominates the market, and because they practice illegal tactics to ensure it does.

      That's not the case. A monopoly can exist because a particular government explicitly hands control of a certain market to one company. A monopoly can exist within the law.
    4. Re:A monopoly? by mblase · · Score: 2, Insightful

      Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

      Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.


      A good point. However, I would argue that as Google (or Yahoo or MS) users employ more and more web services, it becomes harder to separate oneself from their respective search tools. Gmail has a Google search box right at the top; Yahoo Mail has one for their engine as well. Neither can be rigged to search the other's web database, and it's usually impractical to have more than one primary email.

      Likewise, it's relatively easy (if time-consuming) to pop in a CD-ROM and crossgrade one's OS from Windows to Ubuntu or vice versa, and not much harder to install both on the same computer. But one or the other has to be the primary OS, and the more Windows software you use to do your job or to play games, the less incentive there is to switch over just for web browsing.

    5. Re:A monopoly? by Dr.+Spork · · Score: 2, Insightful
      Exactly. For Cringely to lump Google in with Microsoft as a monopoly is to dilute the whole concept of what a monopoly is - to the benefit of Microsoft, a real monopoly. If Cringely starts throwing around that word and by it meaning "powerful company with some weight to throw around" he has missed the whole point of what a monopoly is and why it's bad.

      Maybe what he's doing instead is looking for a nasty word to call corporate practices he doesn't approve of, like undermining small companies after stealing their business model. Yes that's dirty, but it has nothing to do with monopolies. Any big company could do that. Monopolies charge arbitrary and excessive prices because they provide a necessary product that their customers cannot refuse, because they have no market alternative. There is not a single Google service that is anything like that.

  2. Let me fix this for you. by dada21 · · Score: 1, Insightful

    You said: Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

    You meant: Google has anything but a permanent monopoly, because monopolies don't naturally exist for a long period of time. The search business can easily go to an engine that performs better, or the whole idea of a search engine may go away when a new technological discovery replaces it with something even better. Google has the most market share because they are quite simply the best at performing searching, just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire.

    You said: Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.

    You meant: Microsoft on the other hand plays in a completely different arena, one that is quickly going the way of the do-do. Switching from one OS to another is nearly impossible for many users and at least difficult for most, only because the people who spend time pretending that Microsoft has a temporary monopoly have forgotten about IBM, Compaq, Ford, and all the previous monopoly fears that were destroyed by competition. In reality, the future of the OS has Microsoft greatly scared of what likely will be a return to a client-server environment, the same environment that Microsoft temporarily destroyed because people wanted power on the desktop, and now they want power in an interactive environment.

    There are no monopolies in the long run, regardless of how slow government is to react when one company actually gains customers because they are far and away the best of the competition pile. Microsoft will be like IBM -- quiet, weak, and still holding enough of a market share to hang on. The desktop is toast, and when you have a company like Microsoft that only knows about the desktop, they'll wither along with the old platform. Give it time, and the entire sphere of influence will return to its roots in shared resources. All we need is the bandwidth.

    1. Re:Let me fix this for you. by NatasRevol · · Score: 2, Insightful

      Your timeframe is different than mine.

      If Apple's marketshare doubled every year, they would take 5 years before becoming the dominant OS. That's a long time. It may not be for you, but for businesses it is.

      --
      There are two types of people in the world: Those who crave closure
    2. Re:Let me fix this for you. by ToasterMonkey · · Score: 5, Insightful

      because monopolies don't naturally exist for a long period of time Why do we have anti-monopoly laws again? Oh right, the market doesn't fix everything.

      just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire Reality distortion field detected...

      one that is quickly going the way of the do-do Wishful thinking.

      only because the people who spend time pretending that Microsoft has a temporary monopoly have forgotten about IBM, Compaq, Ford, and all the previous monopoly fears that were destroyed by competition. In reality, the future of the OS has Microsoft greatly scared of what likely will be a return to a client-server environment, the same environment that Microsoft temporarily destroyed because people wanted power on the desktop, and now they want power in an interactive environment. Who the hell forgot? WTF is your definition of temporary, and why should consumers suffer THAT long? You're confusing the definition of a monopoly with 'people abusing monopolies.'
      Fuck, that's like saying slavery was a temporary social imbalance, but "the market works" so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.
      Lets just overlook the whole damned problem because in time it will iron itself out? Fuck you.

      Abusive monopolies deserve to be cut to pieces, PERIOD.

      There are no monopolies in the long run, regardless of how slow government is to react OK, listen. Monopolies aren't the problem. It's when a monopoly BECOMES a problem, that WE have a problem.

      Give it time, and the entire sphere of influence will return to its roots in shared resources. All we need is the bandwidth. Jesus, some companies might not WANT that to ever happen, ya think? You don't suppose they might use the power they have TODAY to restrict where the market goes in the FUTURE? We'll be waiting until they either give up, or technological progress changes the market place. Just pray to God a monopoly doesn't get big enough to be able to stifle innovation too, or we'll never get there. Oh, ohhh shit, that's what happened. Just bend over while Microsoft figures out what the future of your OS will be and hope a competitor decides to go for market share instead of high margins.
  3. They aren't even close by realdodgeman · · Score: 5, Insightful

    Here are the things Google are missing to become like Microsoft:
    1. Screwing customers
    2. Forcing bad products on their customers
    3. Participating in anticompetitive behaviour
    4. Having a monopoly
    5. Bribing their way through standardisation processes
    6. Giving away pay-software to create vendor lock-in
    7. Produce horrible DRM that only affects those who actually pay
    8. Have a chair-throwing jackass as CEO

  4. Re:Monopoly? by that+this+is+not+und · · Score: 5, Insightful

    It doesn't matter how they got to their position in the search market. They can still be a monopoly in their current market position. There is no underlying requirement that one has to attain a monopoly in a bad way for it to be a monopoly. Further, it is irrelevant whether people use Google by choice or not. You're automatically coupling 'monopoly' with 'bad thing that only a bad company could do.'

    Whether Google is a monopoly or not is up for discussion. But you're being blind to what it means and how a company gets to that position.

  5. Free standards by Enderandrew · · Score: 3, Insightful

    The moment Google tries to destroy free standards, destroy competition, and break the law regularly at will, let me know.

    Until then, can we please stop with all this hyperbole and nonsense about how Google is evil?

    Last I checked, MSN and Yahoo both volunteered private data to both US and Chinese governments, and Google was the only company to stand up to both, yet the media kept insisting that Google was the evil party for eventually caving into Chinese law. Google gives money to the Summer of Code project, volunteers tons of code, and also doesn't have a monopoly in their market.

    Google hasn't thrown chairs, hasn't threatened to destroy anyone, and doesn't have leaked evidence like the Halloween documents, proving their evil.

    Where exactly are the comparisons valid?

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    1. Re:Free standards by Enderandrew · · Score: 4, Insightful

      Most people include a boilerplate, catch-all clause to cover their butts.

      Have you actually seen people who have had accounts terminated for speaking poorly of Google?

      Conversely, Microsoft disallows you to use terms like Linux anywhere in your XBox Live profile. Microsoft is acting on such a strategy, where as you are suggesting Google could in theory do so, while they haven't.

      Google could abuse their position, as could many companies. How many companies depend on MySQL today? What if they abused that position? We don't talk about such possibilities, because it is highly unlikely. The company has established a track record that warrants trust.

      Microsoft's early history involved blackmailing, buying out competitors, destroying standards, etc. Microsoft started in very seedy roots. Ask Steve Jobs off the record about Bill Gates some time. Google does not have such a past, nor leadership who use such tactics.

      From day 1, they practiced a different model. Be open, don't harass your customers with big, annoying ads everwhere, provide superior alternatives, offer your stuff for free, etc. They have a company motto of "Don't Be Evil". Many of the things that have given Google an advantage, they offer up freely to everyone else.

      They have opened the designs and standards on their server and power supplies. They contribute their optimizations back to the MySQL devs. They pay people to develop FOSS. Where is there any evidence that Google is going to start trapping people into their platform and abusing them, especially when Google is often in support of open, cross-platform standards?

      Google could have released their own fork of Firefox, and locked people in. Instead they contribute code and money to Firefox. They could have released their own Linux distro, and locked people in. Instead they contribute code to BSD, OpenSolaris, Linux and all kinds of open apps via Summer of Code.

      You can force parallels in places if you want. Someone made various parallels between Orson Scott Card's character Ender in Ender's Game with Hitler, and made what seemed to be a convincing arguement based on a number of coincidences that the characters were the same, save for the real biggy. Hitler believed in genocide, and Ender unwittingly committed a genocide and felt guilty for the rest of his life. Sometimes we see these coincidences and overlook the important parts.

      In all the areas that really matter, Google is vastly different from Microsoft, and that is why I don't put stock in these comparisons.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    2. Re:Free standards by dedazo · · Score: 2, Insightful

      Conversely, Microsoft disallows you to use terms like Linux anywhere in your XBox Live profile

      *sniff*, I do love the smell of a good meme in the morning. I guess all that FUD is working!

      Ask Steve Jobs off the record about Bill Gates some time.

      You mean the guy that sued his clone makers out of existence, won't let me run the OS I bought on any hardware I want and won't let me buy an iPod with legal tender cash so he can fight the evil people who are trying to let me use *my* $400 device as I see fit? Yeah, I'm sure he'll tell me how Bill Gates will do anything for money.

      --
      Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
  6. Dupe, dupe and dupe by Enderandrew · · Score: 4, Insightful

    How many generic "Is Google Evil?" articles are we going to get on Slashdot? I've yet to see one that produces anything newsworthy. They all just make general suggestions that Google is the new evil empire. Not only are these articles devoid of any meat and flawed, they are dupes. Please don't repeat them.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  7. Re:Monopoly? by Daniel+Dvorkin · · Score: 2, Insightful

    Google is not a seach company, it's an advertising company. It's really weird that this fact doesn't stick in people minds.

    That's like saying CBS is an advertising company, not a television company, or the the NYT is an advertising company, not a newspaper company. Yes, they make most (or in Google's case, nearly all) of their money off ads, but the reason people buy ads with them is because of the number of people who pay attention to their core product, which in Google's case is still search. There are a million crappy ad sites out there on the web, but none of them make the kind of money Google does, for the very simple reason that nobody has any reason other than the ads to go to those sites.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  8. Google is *NOT* a single thing by Gorimek · · Score: 4, Insightful

    The premise of this post seems to be that each company has to be an "X" company, where X is a single noun. If Google is an advertising company, it can therefore logically not be a search company.

    Adherence to this view forces you to claim that the company dominating internet search worldwide is in fact not a search company!

    If your premises forces you to believe in crazy things, it's time to check your premises. In my world Google is both a search and an advertising company, and several other things as well. It's a little more complex to think this way, but with some practice most people can manage quite well with such a complex world view!

  9. Shorter Cringley: by SEE · · Score: 5, Insightful

    1) Google continually tries to improve its algorithms to deliver an improved experience, rather than sitting on its laurels.
    2) Sometimes the change in algorithms has negative consequences for some websites.
    3) Some websites are living so close to the edge that one month of Google putting their ads in less optimal places costs them so much money it drives them out of business in a single month.
    4) It's not the fault of the marginal businesses who don't have the sense to set daily and monthly expenditure limits they could afford, or who have made themselves so dependent on Google that one month of suboptimal ad placement sinks them. It's Google's fault for trying to improve its algorithms.
    5) Therefore, Google is Microsoftian in its evil.

  10. Google is like Microsoft... by m2943 · · Score: 2, Insightful

    except that they don't have a monopoly on anything, haven't been convicted of illegal business practices, and haven't been pressuring customers into exclusive contracts. And they have been sponsoring and supporting true open source projects.

    But, yes, they are like Microsoft in that their stock is doing really well.

  11. Re:MOD PARENT UP by wellingj · · Score: 2, Insightful

    We don't declare a bowling ball a tool of evil just because it has great potential for personal injury.
    Although, I might declare you a tool for making such an assumption.