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Nintendo's Iwata Says Old Console Cycle Dead

1up is reporting on comments from Nintendo CEO Satoru Iwata, who has offered up the opinion that the four-year console cycle is a thing of the past. Instead, he says, companies should look to iterate on their hardware when an opportunity presents itself. "Launches should depend on when it can signify a major shift in entertainment, or when they have done everything possible with the current hardware. He also says that scheduling the successor to current hardware on a 4-year life cycle without paying attention to changes in the market 'appears to be too inflexible an approach to us.' This isn't to say that the company doesn't have eyes on the future. 'We need to forecast what the future will be like with the expected evolution of new technologies which are available at any given time, and try to identify the so-called 'sweet spot' of technology over the next few years,' he said."

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  1. Let's hope the traditional console cycle is dead by ProppaT · · Score: 4, Interesting


    I think that the most important reason why the old console cycle needs to die is to let programmers/software catch up with the hardware. Sure, you put enough people on a project and you can crank out a PS3 game in enough time; however, if the game is a flop, it could be a disaster for the studio. On the other hand a developer could put out a game on a console that takes less time and money to develop for (such as the Wii and handhelds) and there's not as much risk involved with taking chances. In Nintendo case they're actually encouraging studios to start and take chances. Years down the road when the road has been paved for super high end graphic consoles and software has caught up to the point where it's affordable to actually make the jump.

    After all, the real race over the years, weather people want to own up to it or not, has been a software race rather than a hardware race. It hasn't so much been about what the hardware so much as what developers can squeeze out of it.

    Nintendo, imho, is basically telling developers "Look, you know all those development tools you spent years tweaking for the Gamecube? Well, here's your chance to actually use all of them. BTW, here's our tools while you're at it." It's feasible that the programming team could actually create the frame of the game while the actual details are still being developed. It's definitely a shift in the industry that we haven't seen since the days of 2d gaming. It's the reason why portable gaming has been so healthy over the years. I'm personally excited about the doors this might open for the industry and I definitely hope that Nintendo in fact does ignore the console cycle until consumers demand they need more power.

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