Google's Open Source Mobile Platform

As expected, today Google took the wraps off of the gPhone (as the media have for months been referring to the rumored project). Google is "leading a broad industry alliance to transform mobile phones into powerful mobile computers," and will be licensing its software to all comers on an open source basis under the Apache license. (The Wall Street Journal's Ben Worthen demonstrates a miserable grasp of what "open source" means.) Google's US partners include Nextel and Sprint, but not AT&T nor Verizon. Phones will be available in the second half of 2008 — not the spring as earlier reports had speculated. News.com's analysis warns that Google won't take over the mobile market overnight, though they quote Forrester in the opinion that Google may be one of the three biggest mobile players after several years of shakeout.

Comments

I for one...

[MrLizardo]

...welcome our Android overlords.

Good. With that out of the way, I have to say I'm really looking forward to seing what Google can do in terms of getting functionality that has typically been the domain of "smartphones" that typically go for more than $200 w/ contract into the domain of phones that range from free to $50 (again w/ contract). With the minimum requirements set at an ARM9 @ 200MHz, this platform should allow open development on a huge new range of phones. I've already seen people earlier today making dire predictions about how Google is not going to be able to compete with the iPhone or how they prefer phones based on Symbian...and I think these people are completely missing Google's whole plan. I'm sure that initially phones based on Android will fall closer to the smartphone price range, but I can't help but think that eventually Google has to be aiming at the free-to-$50 phones. The "just a basic phone" market is an area in desperate need of a unifyied platform. Between lack of openness and the lack of a properly standardized Java implementation development for a wide range of low end phones is pretty much intractible. If Google can get Android onto low-cost phones *and* ensure "write once, run anywhere" between them I think they will have all the developer support they need. And since they already have the ears of the carriers (T-Mobile, Sprint, etc) they've already ensured they have a way to get this on shipping phones.

Why do I think low end phones are so important to these companies in the open handset alliance, when they don't have the profit margins of smartphones or "feature-phones"? Simple: Emerging markets. For billions of people around the world it is too expensive or impractical to own and maintain an Internet connected PC. It may be because of upfront cost or it may be a lack of Internet infrastructure in their area. For those people a phone will be their first (and maybe only) connection to the Internet. Right now the browsing experience on basic phones ranges from useless to unbearably slow and there is an impressive *lack* of easily accessible third party applications. If someone could change that it would add incredible value to that class of phones. So what's in it for Google? Making sure that their page is the first one a couple billion people see the first time they get on the Internet is probably worth it.