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Monkeys and Cognitive Dissonance

Hugh Pickens writes "People deal with cognitive dissonance — the clashing of conflicting thoughts — by eliminating one of the thoughts. Psychologists have suggested we hone our skills of rationalization in order to impress others, reaffirm our "moral integrity" and protect our "self-concept" and feeling of "global self-worth." Now experimenters at Yale have demonstrated that other primates employ the same psychological mechanism. In one experiment, a monkey was observed to show an equal preference for three colors of M&M's and was given a choice between two of them. If he chose red over blue, his preference changed and he downgraded blue. When he was subsequently given a choice between blue and green, it was no longer an even contest — he was now much more likely to reject the blue. Rationalization is thought to have an evolutionary utility; once a decision has been made, second-guessing may just interfere with more important business. "We tend to think people have an explicit agenda to rewrite history to make themselves look right, but that's an outsider's perspective. This experiment shows that there isn't always much conscious thought going on," said one researcher."

18 of 229 comments (clear)

  1. The High Road by explosivejared · · Score: 4, Funny

    I think we should all take the high road and not take a swing at the underhanded pitch thrown to us here. Bush administration references are just too easy. Save yourself the time and just laugh preemptively.

    --
    I got a catholic block.
    1. Re:The High Road by Tablizer · · Score: 3, Funny

      Bush administration references are just too easy.

      Indeed. I don't know whether this is a conscience effort or subconscious. Take a gander at the catch-phrases in it:

      * monkey
      * cognitive dissonance
      * the clashing of conflicting thoughts -- by eliminating one of the thoughts.
      * skills of rationalization in order to impress others
      * protect our "self-concept"
      * much more likely to reject the blue [as in "blue States"]
      * rationalization
      * once a decision has been made, second-guessing may just interfere
      * rewrite history to make themselves look right
      And the clincher:
      * isn't always much conscious thought going on

  2. Surprised? by UncleTogie · · Score: 2, Funny

    This experiment shows that there isn't always much conscious thought going on.

    Heck, one look at drivers, TV, and movies today could've told ya that for a LOT less money.

    --
    Don't tell me to get a life. I'm a gamer; I have LOTS of lives!
  3. M&Ms by robvangelder · · Score: 4, Funny

    I'm sorry, but Blue M&Ms taste disgusting. Even a monkey knows that.

  4. Re:I'm no behavioral researcher... by Harmonious+Botch · · Score: 5, Funny

    You only say that because you said it last time.

  5. Re:I'm no behavioral researcher... by mrbluze · · Score: 1, Funny

    ...but frankly, I think these are some pretty heavy conclusions to draw from the discussed studies. I hope his mentor doesn't get to read that comment. It might cost him his PhD.
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    Do it yourself, because no one else will do it yourself. [beta blockade 10-17 Feb]
  6. Re:Color vision... by Austerity+Empowers · · Score: 3, Funny

    No, these are psychologists, not real scientists.

  7. Re:I'm no behavioral researcher... by Cassius+Corodes · · Score: 3, Funny

    I agree with you, while the numerous studies have shown cognitive dissonance in humans - if all they have to prove it in monkeys is that study then they are not on solid ground. Having said that I do think that its highly likely that monkeys do use this process, simply because they share a lot of other behaviours with us as well.

    --
    Control is an illusion, order our comforting lie. From chaos, through chaos, into chaos we fly
  8. Finally some answers by Talinom · · Score: 2, Funny

    So this is why the other side in the [insert heated political debate] is wrong.

    And here I thought that they were just stupid.

    --
    "Giving money and power to governments is like giving whiskey and car keys to teenage boys." - P.J. O'Rourke
  9. Cruelty, animal torture! by dangitman · · Score: 3, Funny

    How can they ethically give M&Ms to an animal? Depraved scientists, inflicting harm just for the fun of it.

    --
    ... and then they built the supercollider.
  10. Re:I'm no behavioral researcher... by Mr.+Underbridge · · Score: 4, Funny

    ...but frankly, I think these are some pretty heavy conclusions to draw from the discussed studies.

    Yeah. I wish the monkey could tell them, 'You know what? Did it ever occur to you I just don't like blue fucking M&M's? They're just unnatural.'

  11. Re:I'm no behavioral researcher... by Brian+Gordon · · Score: 2, Funny

    If monkeys are stupid enough to develop a preference of one color m&m over another, then I agree it's not extendable to human phychology. They taste exactly the same.

  12. Re:I'm no behavioral researcher... by IWannaBeAnAC · · Score: 2, Funny

    Are you seriously suggesting that no humans have a color preference for m&m's ? How many humans have you actually met?

  13. Noooo by CrazedWalrus · · Score: 2, Funny

    Obviously not. The green taste sexier.

  14. Re:I'm no behavioral researcher... by Bl4ckJ3sus · · Score: 4, Funny

    I would think that being a monkey and getting to eat M&M's all day would be reward enough.

  15. You forgot to end the summary by brit74 · · Score: 2, Funny

    It should've ended with: "We tend to think people have an explicit agenda to rewrite history to make themselves look right, but that's an outsider's perspective. This experiment shows that there isn't always much conscious thought going on," said one researcher who was using his skills of rationalization in order to impress others.

  16. Red and blue M&M by Anonymous Coward · · Score: 1, Funny

    Scientist : The Matrix is everywhere. It's all around us, even in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work, when you go to church, when you pay your taxes.
    The Matrix is the world that has been pulled over your eyes, to blind you from the truth.

    Monkey : What truth?

    Scientist : That you are a slave, Monkey. Like everyone else, you were born into bondage, born into a prison that you cannot smell or taste or touch. A prison...for your mind....Unfortunately, no one can be..._told_ what the Matrix is...you have to see it for yourself.

    Scientist opens a container which holds two M&Ms : a blue one, and a red one. He puts one in each hand, and holds them out to the Monkey.

    Scientist : This is your _last chance_. After this, there is no turning back.....You take the blue M&M, the story ends. You wake up and believe...whatever you want to believe. You take the red M&M.....you stay in wonderland...and I show you just how
    deep the rabbit hole goes.

    Is it any wonder the monkey never took the blue one? It wanted to learn Kung-fu...

  17. Re:Perhaps also a wrong interpretation by dintech · · Score: 2, Funny

    Yes but that magazine had over 1001 high street bargains, the top 10 tips to get the man of your dreams and how to lose 14 pounds in one week. It's impossible no to look.