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GOOG-411's "Biddy-Biddy-Boop" Sound Backstory

Posted by kdawson on from the party-to-whom-i'm-speaking dept.

Chris Albrecht writes "The bippedy-bippedy-bippedy sound you hear when using 1-800-GOOG-411 is actually a senior voice designer at Google. (Here's the sound.) The technical term for that noise is the 'fetch audio,' and it's more complicated to design than you'd think. For the first time, the voice of GOOG-411 talks about how he came up with it, how important that sound is, and how people now ask him to 'perform' it."

1 of 194 comments (clear)

  1. What the Flip? by camperdave · · Score: 5, Insightful

    I'm fairly sure others will join me in asking: What is GOOG-411'?
    Why do they have a "Biddy-Biddy-Boop" Sound?
    Why would I want to know the Backstory?
    How is this in any way important, newsworthy, or even interesting?

    --
    When our name is on the back of your car, we're behind you all the way!