NPD Reverses Console Numbers Decision
The wailing and gnashing of teeth from the game-playing media seems to have gotten through to the NPD group. Despite earlier statements to the contrary, it looks like for the time being they plan to continue to release console sales figures to the press at large. Next Generation reports: "NPD Group's David Riley admitted in an e-mail Monday, 'Honestly, it was terribly naive of me to think that we could simply stop providing these after giving them freely for a year ... Nothing is going to change. All will remain the same ... The 'Big Three' [Microsoft, Nintendo and Sony] are on board, so we'll be providing these figures indefinitely.'"
For a minute there, I was afraid the console flame wars would have to rely on blind speculation.
This is great advertisement for them. Since all they DO is market research, giving away some was a good idea... Taking it away and then giving it back was even better. Just brilliant.
"If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
From TFA:
"The widespread backlash took NPD games researchers by surprise."
And "Honestly, it was terribly naive of me to think that we could simply stop providing these after giving them freely for a year."
Anybody else find it funny that a market research firm was surprised by reaction to changes in its market?
-- "So they told me that using the download page to download something was not something they anticipated." - Bill Gates
National Purchase Diary.
No, seriously.