Western Digital Touts New 'Green' Drives
An anonymous reader writes "Western Digital today announced the availability of a new line of serial ATA drives that are supposed to use 4 to 5 watts less than other competitive drives from Hitachi GST, Fujitsu and Seagate. The new "GreenPower" line comes in 500GB, 750GB and 1TB capacities. Western Digital says it achieves better power performance by balancing the platter's spin speed in order to make it more efficient, by optimizing seek speeds and by parking the read heads when the disk is idle, according to a Computerworld story."
Interesting - WD don't tell you the rotational speed! Must be the first drive that doesn't. In the rotational speed row it just says "IntelliPower" and below "A fine-tuned balance of spin speed, transfer rate, and caching algorithms designed to deliver both significant power savings and solid performance."
I guess I'd need to see some independent benchmarking before I would believe that performance is not hurt. Also is the power saving dependent on the drive not being used flat out?
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It's good to see manufacturers trying to reduce power consumption in their products, and I hope the trend continues (without impacting performance). However the big savings are more likely to be found in the manufacturing processes. How much energy could be saved there? How much "greener" could the chemical processes be?
It's neat, it's a start, I'm sure it'll produce a decent amount of ad copy for them, but it's not really very "Green".
Subject says all. Benchmarks by somewhat reputable sources I've read so far come up with read latencies and transfer rates that hint at the 5400 rpm / 4 platter geometry. "IntelliSpeed" merely means "we could take any of the drives of that series to 7200 rpm, (but we don't) and you're too stupid to understand that". All that said, the drive seems to be a reasonably energy efficient bulk storage device and more than sufficient for large media libraries. However, Samsung appears to be shipping Spinpoint F drives since yesterday.
My thoughts exactly. 5 watts is a joke and is just a cheap attempt to jump on the "green" bandwagon. Unfortunately there are clueless folks out their that don't know a 'watt' from a 'when' and they'll get suckered in by this marketing.
I too would be interested to know how much power solid state drives use. I can't help but think that without any moving parts, they consume one hell of a lot less.
Just as I have read this, I was reminded of my Toshiba MK2003GAH disk which is "so green" that you can't even disable the spindown and instead need to continuously read something from it to not park/unload heads after 5-15 sec. Unload and spindown reduces HD life. (Hidden attempt to boost sales?)
How much savings for a static memory drive? Why don't you look at how much the drive uses in total! Then 5 watts is a significant saving.
When you run a relatively small server room with 40 servers each with 5 drives in a raid that 5 watts turns into 1 kW fairly rapidly.
Since a typical drive has about 10 watts, it will be very difficult to save 50. I think a 50% reduction is pretty impressive, though.
Of course, 5 watts is about nothing, but if there is really no performance reduction, and with a price of only around 10$ more, they migh be marginally better (economically, from the selfish buyer point of view, ignoring the benefits of reducing CO2 emissions)
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Absolutely correct, 1 * 5 watts is insignificant. Multiply this by potentially thousands of drives and you quickly end up saving a lot of energy. 1 car doing 40mpg vs 35mpg = not much help 1 million cars doing 40mpg vs 35mpg...... If the specs are the same or similar to existing drives, and the price comparable then you may as well go for the slightly more efficient model.
If your device originally took 10 watts, then a 5 watts saving is incredibly huge...
let's have green CPU fans, green memory, green chassis (made from wood?), green power plugs, green keyboards, green mice, green screens of death, green .... oh h*ll, I can't go on.
This is just a marketing ploy to try to differentiate the manufacturer from the competition.
If you want to save energy, turn the wretched thing off
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> When you run a relatively small server room with 40 servers each with 5 drives in a raid that 5 watts turns into 1 kW fairly rapidly.
So...
If you multiply a small number by a big number then you get a big number.
That doesn't stop the original number being small though.
5 Watts saved on an expected power usage of between 10 and 25 Watts is pretty significant.
See the power usage specs here: http://www.digit-life.com/articles2/storage/hddpower.html, a bit older perhaps, but not that much.
Please excuse me for being a bit unnice, but (assuming WD provides correct specs) you sir are one huge moron.
According to the official product sheet (some javascript magic, click the "Specifications" tab to get to the interesting bits), one of those drives eats up 7.5W during reads/writes and 4.0W when idle. According to a (I think it was the first) law of thermodynamics, it cannot "use" -42.5W since then it'd suck up energy which is impossible to accomplish without increasing it's mass which typically only black holes do (or something to that amount, anyways).
Since when is a 5 watt savings on a 3.5 inch hard drive a joke? They typically use 10-14 watts when seeking (maybe 1.5 times that at startup) so any amount of savings that can be expressed as an integer is a significant savings. 2.5" and 1.8" Laptop drives are also FAR more power efficient than desktop drives, averaging about 2-3 watts during seeks.
Solid state drives use about a half a watt from the specs sheets I've looked at.
I can see that developers are getting round to the idea, but every engineer should always also optimize for energy effeciency. For the Fritzbox router that I have http://www.avm.de/de/Service/Service-Portale/Service-Portal/index.php?portal=FRITZ!Box_Fon_WLAN_7170 you can get a beta firmware that has savings features enabled, I think that's a great idea.
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How does this compare to solid state drives in terms of power efficiency?
(1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
Call it "efficient" or "low power" and I might be interested. But, appeals to the naive desire for "green" products is me away, fast.
I'll be seriously looking at getting one or more of these. My home media server is under the television and the bulk of the noise is drive vibration.
If these drives consume less power, then they are going to be quieter. I don't care about the performance ; as people are pointing out, it will be more than good enough to for media service, which doesn't need low seek times. At most my server only ever copes with five streams (three tuners recording and two pre-recorded streams being watched) with a potential total IO of 40MBit/s.
If a couple of these could increase my storage space and decrease drive noise I'll jump at it. And the Wife Acceptance Factor will be awesome - she loves all that green stuff almost as much as she loves having all the Scrubs she can watch on tap.
How much energy do you believe a hard disc uses ?!?!? I thought a typical 7200 rpm desktop drive uses around 12W at max load. My media server at home currently has 11 hard discs, and is built on an Athlon 64 3000+ platform. The total energy use is 150W, measured through a power meter plugged in at the wall. This was up by 9W when I added the latest 2 500GB SATA2 discs.
It would be great if the discs could tell they were being asked to read only 1-2MB/sec and just spin at minimal speed that enabled that. The oldest hard discs in my server are rather old and small - I'll have to start replacing them soon rather than adding more. I'll definitely be looking at this range when I need more space.
I agree 5W isn't much, but it is actually quite a lot for just the hard disc. If every other component of a PC got the same treatment the savings would add up.
Marketing people in technological companies often have no knowledge of technology and don't think it is important to have any.
Western Digital GreenPower Hard Drives seem to be heavily influenced by that attitude. There seems to be no information about actual speed, giving the impression that arrogant marketing people have decided that technically knowledgeable people can be manipulated, and won't notice that lack of specifications.
It's difficult to compete with Seagate's 5-Year Warranty, reliability is extremely important in most cases. The cost of a drive failure is far greater than any energy savings, except perhaps in large data centers with special software. The 5-year warranty says that Seagate management believes in the reliability of their hard drives, and will pay if they aren't reliable.
Both the Western Digital and Seagate web sites show the lack of interest in technology that is due to the arrogance of marketing people. The WD web site is heavily dependent on JavaScript; web site designers want to add JavaScript to their resume, but don't want to take the time to understand a complicated computer programming language, so JavaScript is often poorly written. The WD web site advises me that WD Enterprise Class GreenPower drives can hold "Up to 250,000 songs (MP3)". I imagine that will impress Slashdot readers who buy hardware for data centers. NOT.
The Seagate web site advises me that the search facility uses a certificate that is out of date. I am also advised to upgrade my version of Flash; I guess Seagate is sucked in by Macromedia/Adobe's method of advertising its name: Make everyone who visits web sites with Flash frequently see an advertisement to visit the Flash web site. Do that by bringing out numerous versions of Flash, and advising visitors to "updgrade".
The Seagate web site Flash is especially embarrassing. It says "Your On". Click on the Flash and it talks about "leveraging", a favorite word of those who don't understand technology. The CEO of Seagate supposedly tells us, "The explosive growth in digital devices, applications and content is breathtaking..."
The marketing of technical products is usually incompetent, dishonest, despicable, and self-destructive.
that's the most stupid argument i've ever heard.
(1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
My laptop is rated as 20-60 Watts.
20 Watt = dimmed LCD, CPU at 800 MHz
60 Watt = bright LCD, CPU at 1800 MHz
I guess that 20=>15 W would prolong my battery time with an hour.
The trouble is that these drives are slower than their normal counterparts (up to 10%), so you'll need more of them. That doesn't sound so bad, and is easily offset by the 40% power savings. However, what is not taken into account here is the production of the drive. I'm willing to bet that the largest part of the CO2 etc. released is released in building the drive, not running it, especially since normal non-green drives only use just over 10W at most (though admittedly I've not actually calculated the CO2 cost of hard drives).
Another very important thing to take into account is the fact that these are Western Digital's figures, not independently verified. I suspect that within server situations, in which the drives will generally have a much higher workload, their power savings will be much less. If, however, they do still offer decent power savings, they will help solve one problem - heat in the server room.
Look, WD, I don't care what color you spray paint your hard drives. After my failed HD was replaced by another that started clicking almost immediately, I ain't never going back.
But, there are plenty of situations where a consumer might wisely pay extra for these drives even if there is no overall positive environmental impact:
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shoots, if they sell just a million of these, that is 5MW. That adds up. Besides, many groups go ga-ga over saving .5 watt on always-on devices since, so this will be construed to be even bigger.
I prefer the "u" in honour as it seems to be missing these days.
Yes. I'm sure WD is green. Their failure rate makes them some of the least power-consuming drives in the industry. Well done for being 10 years ahead of the curve.
Something I have not seen discussed is that 40% less power means 40% less heat generated. Potentially, this means fewer fans (and less fan noise), lower air conditioning costs if you have a lot of drives in a data center, and longer electronics life for the drive.
I really hate the term "green" when used to describe a products so-called friendliness with the environment. Just about every computer product touted as green has some form of toxic substance contained within it or uses nonrenewable energy to function. Anyhow, kudos on the HD power reduction technology by WD, but don't call it "GreenPower".
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Come on, this is Slashdot. That can't be more than the third most stupid argument you've ever heard.
"All that is necessary for evil to succeed is for good men to do nothing." - Edmund Burke
Or it says that customers are gullible and think something is more reliable because it has a longer warranty. Warranty doesn't mean shit about reliability. All it means is, "we'll take back your garbage and send you a replacement piece of garbage to shut you up"
Maybe their next model will include a hamster that spins the platters.
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Let me guess, you finally get up the nerve to ask out that cute girl in marketing and got turned down?
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Anger problem
You can get on the "green" bandwagon by changing your logo to use more green, and flying out attractive, young, female stars to Japanese dolphin fisheries to cry over the cute animals.
Actually reducing power requirements of something by even an insignificant percentage is way overkill.
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Is in Green in the same way that a 500GB disk holds 5,000,000,000 bytes (== 465 GBytes) rather than 536,870,912,000 bytes ?
It seems to be a trend. The world is full of disappointed techies in every IT-related field. Which is more likely, the disappointment is caused by that girl (irrespective of the genre of the techie) in the marketing or just wrongly targeted marketing communications ("Marketing Collateral Damage" or "The Friedly Fire of Marketing")?
Quote: Western Digital said that large data centers could save up to $100,000 annually if they replaced 10,000 standard drives with GreenPower drives. At a PC level, users might save $10 a year per drive.
Nonsense ! Assuming 5W savings (big if) AND 24hrs/day, 365days/yr AND 10 cents/kWh:
5x24x365= 44 kWh or $4.40
Who pays 25 cents/kWh? I pay 8 cents. I don't run 24 hrs a day. I MIGHT save two dollars a year. How much more is this drive going to cost me? Assuming 5-year life, if it's $10 more than a non-green, I save nothing.
I'm a little concerned about parking those heads all the time, however. Last thing I need is a cool-running drive with worn-out ramps...
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can I get one in blue?
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So you'll see the savings in about 5 years... Hold onto the money or buy a carbon credit. This is a feel good purchase in the first round, the best part about buying it now would be voting with your dollars that this is a technology you want to see more developed.
125875 is a low ID now?
:(
I am wracked with virtual ancience.
"All that is necessary for evil to succeed is for good men to do nothing." - Edmund Burke
Perhaps not - maybe the earlier poster has a lot of experience or awareness of what is going on around them. Marketing people are not all cocaine fuelled relatives of people in influence in a company but look at enough places and you'll find a lot who are. Companies on the path to destruction have the bitter Moorlocks in engineering and the pretty Eloi in marketing.
It's difficult to compete with Seagate's 5-Year Warranty If the 1TB WD drives are actually reviewed and available, though, that would be a big advantage over Seagate and Samsung's vaporware.
So much for Kotler.
From the business perspective, this is a seriously great move (although I'm surprised Slashdot picked this topic up now, these drives were benchmarked ages ago).
From WD's viewpoint - slower drives will be cheaper to make, less RPM means your drive heads don't have to be as accurate, it also makes cramming in a large data density per inch much easier. Thus, making these drives is no doubt cheaper, in a nutshell. Meanwhile, they are capitalising on the Green fad, pricing these drives similarly to 7200RPM competing drives, and as a result are most likely going to see far greater profit margins than their competitors.
I'm not bashing them or their drives at all though, I think they've come up with a good idea and it's gonna pay off and they deserve it. For my 24/7 NAS, these drives can be slower than the competition and result in a lower power bill and could even mean not having to get such a beefy power supply (after all, 8 drives by 5 watts as an example is already 40W less). Further, quieter is better for me as well.
Maybe everyone here is a young-un, but I distinctly remember the time when back in the dawn of time harddrives would fail because they parked all the damn time!
Considering China is building a new powerplant a month, does anyone really think that saving a few watts is actually going to help save the planet, especially when the life of the harddrive will be reduced, thereby increasing landfill requirements...and more mining to make the next harddrive...?
Sheesh! This is marketing spin at it's worst! (pun unintentional)