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The 110 Million Dollar Button

Reservoir Hill writes "The 'I'm Feeling Lucky' button on Google's search page may cost the company up to $110 million in lost ad revenue every year according to a report on American Public Media's Marketplace. Tom Chavez says that since the company makes money selling ads on its search results page, the 1% of users who use the 'I'm Feeling Lucky' button never see Google's ads - the button automatically directs them to their first search result. So why does Google keep the button? Marisa Mayer, Google's vice president responsible for everything on the search page, says that 'it's possible just to become too dry, too corporate, too much about making money' and the 'I'm Feeling Lucky,' button reminds you that 'people here have personality.' Web usability expert Jacob Nielsen says the whimsy serves another business purpose: 'Oh we're just two kind of grad students hanging out and having a beer and having a grand old time,' not you know, 'We are 16,000 people working on undermining your privacy.'"

6 of 191 comments (clear)

  1. Re:Small change by mastershake_phd · · Score: 5, Informative

    Has anyone here ever used the "I'm feeling lucky" button. I think I did once in 1999. Usually it's the second or third result that's the most relevant.
     
    Never have, but if you type a phrase into the address bar in Firefox it does the same thing.

  2. Re:Small change by bahstid · · Score: 5, Informative

    I think I use it almost all the time recently - in recent firefox versions I just type what I want in the address bar and it seems to get me where I want, or for more complex things I end up with a more usual search page. For example entering "slashdot wiki" in the address bar takes me to the wikipedia entry about slashdot but "110 million slashdot" gives me a normal, as if using the search bar result with this discussion as top link. Best feature ever.

  3. Re:It's a subliminal suggestion by Critical+Facilities · · Score: 4, Informative

    Hmmmm....you mean like StumbleUpon?

  4. Re:Small change by RalphSleigh · · Score: 5, Informative

    One can also type "wp slashdot" in the address bar to preform a wikipedia search. This is default behaviour for firefox.

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  5. Re:Small change by alx5000 · · Score: 5, Informative

    wp... or virtually anything you want. You just have to get to any search form, right click on its input box and select "Add search keyword" (I use Spanish FF, YMMV). Then it asks you for a name, a keyword, and the folder to save the "bookmark". I have wpe for Spanish Wikipedia, urban for urbandictionary, imdb for... imdb, and so on.

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  6. Re:Small change by Chris+Shannon · · Score: 5, Informative

    In Firefox 2, when you type something which isn't recognizably a URI into the location bar, it doesn't use "I'm Feeling Lucky", it uses a subtly different Google search mode called "Browse by Name".

    It's easy enough to fix: just go to about:config and change the keyword.URL property from its default value,

            http://www.google.com/search?ie=UTF-8&oe=UTF-8&sourceid=navclient&gfns=1&q=

    to something like

            http://www.google.com/search?ie=UTF-8&oe=UTF-8&btnI=&q=

    which should restore the "I'm Feeling Lucky" functionality and get you back to normal.

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