Slashdot Mirror

← Back to Stories (view on slashdot.org)

Activision CEO Hoping For $200 PS3, 360 By '09

Posted by Zonk on from the so-say-we-all dept.

Gamespot reports on comments made by Activision CEO Bobby Kotick at this week's Reuters Media Summit in NYC; the publishing veteran feels strongly that deep price cuts are needed in the next two years to ensure that this generation of consoles reaches a truly mass market audience. For comparison: "The original Xbox dropped to the sub-$200 range six months after debuting at $299 in November 2001. The PlayStation 2, which also retailed for $299 when it launched in 2000, fell below $200 in May 2002, and subsequently has sold more than 120 million units as of its seventh anniversary in October. Nintendo's ill-fated last-generation console, the GameCube, was originally listed at $199 when it first went on sale in November 2001, though that price was cut to $150 by May 2002."

1 of 81 comments (clear)

  1. Bobby should get a clue by Yvan256 · · Score: -1, Troll

    [...] until this generation of consoles reaches a truly mass market audience.
    Sorry Bobby, but last time I checked, a 10-buttons gamepad isn't something for the "mass market". A remote that you move around in the air, however, can be used by pratically everyone.

    The Wii is also the only GAME SYSTEM priced for the mass market, while the Xbox 360 and PS3 only seem to be targeted at becoming your media center computer.