Slashdot Mirror
Game Journalist May Have Been Fired Over Negative Review
It started as a rumour post on Kotaku and a Penny Arcade comic strip: reviewer Jeff Gerstmann was fired from the gaming news site Gamespot for giving the co-op action title Kane and Lynch a low score, and snarking on the game in the review. The catch? The firing was dictated by games publisher Eidos, who didn't appreciate the veteran reviewer's tone in the piece. Their ad campaign (spread across the entirety of the Gamespot site) may have been used as a bargaining tool of some kind. Joystiq has a lengthy, detailed summary of this event and its implications, which is no longer technically a rumour. Gerstmann confirmed to the blog that he has been let go from the C|Net-affiliated site, but as of right now can't talk about the details. "The ramifications of the story, if true, are huge. Readers should fairly expect there to be an inviolable firewall between advertising and editorial in journalism, and game journalism (yes, that includes "just reviews") is no different. While our industry has had its fair share of accusations of impropriety, nothing so far has been proven beyond a shadow of a doubt. Giving a publisher the power to fire a senior editor is a line no outlet should be willing to cross." Update: 11/30 17:40 GMT by Z : The Joystiq story continues to be updated, and Tycho has put up what the PA guys heard about the tale in text. Joystiq also has an additional post about the story, with a brief (noncommittal) response from Gamespot.
"While our industry has had its fair share of accusations of impropriety,..."
Actually, I think your industry has its fair share of genuine corruption. What make you think you're any better than other industries?
why else are there so many fawning reviews of hardware in computer magazines... and why else doesn't Linux get any real press in the same magazines when there's no advertising money in Linux anyway... just remember the "Golden Rule" folks... who pays the piper calls the tune... magazines etc. are not gonna jeopardise their major advertising accounts... when it comes to the crunch, they'll buckle...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
I frequent Gamespot often enough that I set up a Firefox quick search ("gs gamename" in my address bar), and I recognize Gerstmann as one of their senior, more talented writers and personalities. I actually thought he was one of the founders of Gamespot, considering his seniority and tendency to review many of the more anticipated AAA titles.
The site won't be the same without him. I may even change my quick search to 1up.com or metacritic.com as a result. I can't attest to the veracity of this gossipey claim in the article but Gerstmann has earned enough journalistic integrity that I'm not surprised that he'd review high profile games honestly.
Really, is getting fired for accurate journalism a curse or a great bullet point on your resume? I'd wish Jeff luck but thanks to his outstanding track record I'm sure he won't need any.
I really enjoyed listening to Roger Ebert's opinions when he was alive and doing his movie review show. I also love the Filthy Critic and his lively take on modern movies.
But as much as I like them, I find that I disagree with them almost all the time. My own movie experience is so different from theirs, my reaction to the movies being sometimes in direct opposition, that the only benefit I get from reading their "reviews" is the entertainment value.
I can't imagine how much more divergent something like a game would make these types of opinions. After all, you're not just a passive viewer of a game anymore. You're actually taking part in it and shaping the outcome as you play. How can someone's impressions of something as personal as this be of any value to anyone else?
I like gamespot reviews because they're usually quite tough with the games. Most games get an inferior mark on gamespot that in most other sites, which I find nice. I like to know that if they give a game an 8, it's probably a really good game. And that if they give it a 7, and I like the genre, it's a solid buy too. Now I'll start questioning their reviews. If I see a game advertising at gamespot, then I'll go to read that game review somewhere else, just in case.
From Joystiq:
Update - 7:12 AM EST: Jeff has confirmed his firing to us via e-mail, but says he's "not really able to comment on the specifics of my termination." He added that he's "looking forward to getting back out there and figuring out what's next." We're still digging.
I haven't given Gamespot reviews any real thought in a long time, due to the massive amount of advertising games would get on the main page at the same time the review was out.
rm -rf
To me, this doesn't really represent any kind of crisis of gaming journalism, so much as it just highlights how pointless most "magazine" game review sites are. Does anyone still go to Gamestop caring what one of their reviewers think of a game? Or IGN or Gamespy or any of those places? What do I care what one guy who is trying to play through a game on a deadline thinks about it?
Say what you will about amateur game reviewers, the fact of the matter is that when it comes to games, the wisdom of the masses usually holds true. If I'm not sure about a game, or I have a choice between two similar games to make, I'd much rather go look at GameRankings, or heck even the GameFAQ's reviews.
Being Republican myself, I do not like censorship, which I guess is an oddity perhaps?
It only seems like an oddity because you think a single name can sum up your political orientation, especially one that doesn't really define any. It is actually little more than the name of a football team that has a high player turnover rate.
- These characters were randomly selected.
This is what happens when companies start valuing advertising revenue above all else.
To be honest I've avoided Gamespot for a while. Partly this is due to the increasing trend of locking away everthing to subscribers only, but mainly it was because I've read several reviews there that I felt were far too generous towards inferior games - and this was backed up by much lower scores on other sites.
I wouldn't be surprised to find that advertisers have had leverage over Gamespot reviews for quite some time now (ever since the CNET aquisition maybe?) and that we're finally seeing the fallout of that.
It's a double kick in the face really - not only are they selling out their core values and business, but they're effectively cheating their subscribers out of what they are paying for.
Hopefully this will generate enough negative publicity (and drop in subscribers) to make the management team wake up and realise that they've completely lost the plot.
You'd have to be seriously naive to think that such a thing would be true. Maybe I am cynical, but I think that realistically one can expect no wall at all. Any separation between money and journalism is out of the norm, and should be a pleasant surprised.
Pretty much everyone knows that game reviews have been co-opted by advertiser bias, and that this has been a problem since pretty much forever, although things always seem to be getting worse. Reviews are simply not looked at as though they were objective works of criticism, but rather as more advertising and hype masquerading as information. It's an intolerable situation, and the wonderful thing about it is that the days are numbered.
It's the easiest thing in the world stop paying attention to reviews, turn off the hype channels, and buy games based on information that you can trust. Word of mouth from friends who game is hugely more trustable than a game magazine or web site. Rent the game or download a demo and play it before you buy, or watch a video of the game being played on YouTube. Suck can't hide from direct experiences like that.
Maybe some day the video game critic will be able to throw off the oppressive advertiser dollar and write finely crafted reviews that read more like serious art and film criticism than they do press release and ad copy. Maybe the way to start is to start selling advertising space to people advertising stuff OTHER than games. Sell more ads to Doritos and Mountain Dew, they don't care if $newshineygame sucks or not. It's possible to sell adveritising and maintain a certain amount of independence and objectivity. It's not easy, but it is possible.
You see? You see? Your stupid minds! Stupid! Stupid!
There seems to be a huge community backlash in the user scores section: http://www.gamespot.com/xbox360/action/kanelynchdeadmen/players.html?om_act=convert&om_clk=gssummary&tag=summary;yousay
I've always ignored the Gamespot review score and just looked at user reviews. Nothing more honest than a pissed off user spilling the beans about bugs and crashes and what not.
Halitosis - (n.) Halle Berry's Camel Toe.
What can we do?
Avoid Gamespot like the FN plague. Do what we all have the right to do, go somewhere else.
If we're doing analogies, I'd say it's even less than name of a football team. At least the players on the team really want the whole team to win. Members of political parties just use the team as a means of getting elected.
Does every republican candidate truly support the war in Iraq? Is every democrat really pro-abortion?
Just a means of raising enough money to get elected.
"If they have both, tell them we use Linux. And if they have that, tell them the computers are down." -Dave Chapelle
I know to take reviews left on online retailers with a pinch of salt, ie they are probably more shills writing for most products than genuine reviews - how many times have I left a +ve review? None. How many times have I left a -ve review? Often. Even when reading reviews written by supposedly authoritative journalists working for supposedly independent journals, one must always my mindful the likelihood that the author is not just writing out of a passion for the subject, but just because he has been financially rewarded for writing +ve spin to his/her readership. Evil I know.
There is a magazine in the UK called Which? I believe it is a not-for-profit organisation that carries out reviews of a wide range of products. I recommend.
[I didn't get paid by Which? to say that]
### Is the game as bad as he said?
He gave it a 6/10, Metacritic had an average of 6.5/10 last time I looked, so he isn't alone with his opinion.
And 6/10 should be 'a bit above average'. *Bad* games should be getting 2s, 3s and 4s. What's the point of a 1-10 scale where half of it is effectively out-of-bounds?
It only seems like an oddity because you think a single name can sum up your political orientation, especially one that doesn't really define any. It is actually little more than the name of a football team that has a high player turnover rate. I'm glad someone else notices the sports mentality of the arbitrarily polar U.S. party system.
As for the idea that reviews are somehow sacrosanct... it's a great idea. I've been ignoring review sites (other than my own) for years because of this. The only shocking thing here is that someone at Gamespot managed to get a negative review published before they were fired. It was really the publisher that was, I'm sure, taking the heat.
I was the head reviewer for AGN3D (allgames.com). I gave Turok 2 a fairly scathing
review and Acclaim contacted my boss (Jeremy Alford) and tried to have him pull it
or give it a higher rating.
Thankfully, Jeremy had high integrity and he stood behind my review.
We didn't say anything about the matter on the site, but now I'm starting to think
that all sites should expose publishers/developers who try to coerce review sites.
I will quote from this thread on Gamespot: http://www.gamespot.com/xbox360/action/kanelynchdeadmen/show_msgs.php?topic_id=m-1-39530902&pid=934403 I'm sure some of you are aware Jeff Gertsmann, now the face of GameSpot is responsible for the review. It should come as no surprise he played this game on an Xbox 360 for the review and like most people with a 360 he has a GamerTag attached to his account... as I gazed upon his weak gamescore I found only two achievements had been unlocked. One for beating the first mission and one for trying the co-op. It should be noted that the OP is dated prior to the firing, so perhaps Gertsmann wasn't sacked for a bad review, but sacked for not doing his job.
Sigs are awesome huh?
Many other sites have probably been compromised or "influenced" by their advertisers. Consider Slashdot for example - notice the Games section of Slashdot - all of the stories are chosen by Zonk, and none of them are from contributors. Since Microsoft advertises quite a bit on the site, and the fact that Zonk is a XBox fanboy, it's no surprise to see most news on the Xbox 360 to be positive. People might point out to the other negative stories about Microsoft - well Microsoft might not care as much about it's OS or Office business, because they have a monopoly.
There are other gaming sites that have heavy advertising from Microsoft - you'll see that many of these sites describe Sony in a snarky tone, while giving a much gentler hand to Microsoft. This is no different when PC Magazine had many, many ads from Microsoft, and you wouldn't be surprised to see Word, Excel, and it's other Office products rate consistently above WordPerfect, QuattroPro, and so on - based on dubious factors as "ease-of-use".
If you take a look at Halo 3 - look at the huge advertising campaign, full of schwag - people focused on the schwag, but the real dollars exchanged comes from advertising. It's not surprising that Halo 3 got perfect 10s, even though they criticized how short and repetitive the single player campaign was, and how the graphics were nothing special compared to other games. Mmny sites even claimed that Bioshock or COD4 were better.
Bottom line is, many sites are bought out by advertising, or behind-the-scenes bribes/schwag. Weblogs, Inc (Joystiq, Engadget), Gawker Media (Kotaku, Gizmodo), CNET (Gamespot, CNET) all have shown a correlation between the advertising dollars and reviews.
...I have little doubt of the "darker" side of the Gamespot tale.
My own tale comes from what you might call the Dark Ages, back in the dim days of the late 1980s and early 1990s. Back then, I was a monthly columnist for the now-extinct life-form known as a "programming magazine."
My specialty was comparative reviews of compilers -- back in those days, there existed A LARGE NUMBER OF CHOICES as to which compiler you could use for C or Fortran programming on PCs. And, in a review of Fortran compilers, I stated (correctly) that a certain vendor's product failed miserably at a well-known benchmark.
The vendor pulled several full page adds; I was fired. The editor was quite honest in admitting that my dismissal was entirely based on placating a disturbed source of income.
The purpose of any business -- even television shows, magazines, and commercial web sites -- is to generate REVENUE. They do NOT exist for the greater public good, or for the search for truth, or for any other reason than to make money.
What amazes me is not that someone is fired for telling the truth or expressing an opinion -- what amazes me is how many people EXPECT morals or ethics from profit-oriented entities.
All about me
Ok, this may be a naive question here but I'll stick my neck out. I'm going to lump games, TV shows, movies, and music together here. They're all creative products.
Now, the cynical view says that there are certain games that are licenses to print money. A Harry Potter game, EA could have the programmers shit in the box and put it on the shelf and it would still sell. If we want to get all filthy and accountanty here, you could probably model a function here were you put in the price of the license and then the cost of making the game, figuring where the profit would be. I'm sure that the max profit comes in somewhere at about half the funding level to make a good game. So from their perspective, spending the money to make a good game is mismanagement because it cuts into the profits.
Ok, that may be the case. But what about games that don't have a license to go with it, where you are talking about the potential of creating a franchise instead of continuing one. If we look at movies, the script has to be the cheapest part of the production. When you're looking at spending a few million on a single stunt in a $100 million blockbuster, why not throw a million at the writers? Surely making the fucker good would be a better return on investment. If the movie is a brainless popcorner, you'll maybe get one viewing tops. But if the movie is fun and rewatchable, you'll get people buying it 20 years down the line. And to think that there's all this money spent on bribing reviewers trying to polish a turd, wouldn't it be easier if they were pushing fillet mignon instead?
Let's talk about games. When I've been blessed enough to encounter a new classic fresh on the market, I'll be evangelizing the fucker to my friends like a Jehovah's Witless on Saturday morning. They do the same when they discover a classic before me. When it comes to TV shows, networks don't see fans storming the gates when idiot knock-off comedy #3 goes off the air but they'll see the geeklerian jihad when a Futurama or Firefly gets canned. It's the quality that creates the rabid fans. So shit, if quality is what makes people happy, why don't the suits just go for quality? I still find it hard to believe that with all the money involved, it's more cost-effective to crap out a clunker than to craft a classic. I understand that you will run into clusterfucks from time to time when the team is given the proper time and resources to make it happen and things just fall apart due to personality clashes, politics, acts of God, etc. But I just don't get the willful disregard for quality that goes into most of these efforts.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
Difficult to say if it is related to the events described above, but the editor Tim Tracy appears to be leaving Gamespot as well.
His (exceedingly brief) post on the site blog: http://www.gamespot.com/users/TimT/show_blog_entry.php?topic_id=m-100-25233420
A comment or two on destructiod.com http://www.destructoid.com/gamespot-drops-reviewer-to-appease-eidos-w-r-hearst-rolls-in-his-grave-56683.phtml