ESRB Ratings Across the Consoles Charted
Gamasutra has up an analysis by Matt Matthews looking at the distribution of ESRB ratings across several generations of consoles. He makes particular note of Nintendo's efforts with the GameCube and Wii: "On the GameCube over 51% of the games were rated E and 6.1% were rated E10+. This makes the GameCube appear to be more friendly for younger gamers ... From the beginning Nintendo has wanted to attract non-traditional gamers with its Wii hardware and software. Perhaps as a result of the manufacturer's strategy, many Wii games have been designed to appeal to -- and therefore are rated for -- a general audience. Over 82% of the Wii catalog is either rated E or E10+. Only 3.2% are rated M, less than half the rate on Nintendo's previous console, GameCube. Still, that 3.2% is significantly higher than the rates on either the Nintendo DS or the Game Boy Advance." Matthews makes a few offhand comments about the analysis on the Curmudgeon Gamer site, as well.
I bet Wii has to be more careful about the type of games it allows. If you had a ninja assassin game where you have to pantomime garroting a guard with the controller wire, it might cause parents to get upset!
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