MTV Takes on P2P by Making South Park Free

thefickler writes "MTV Networks, the biggest division of Viacom Inc., has announced plans to make every South Park episode available online for free as part of a plan to make the show available to a larger audience." This is apparently largely because of the success of a similar project where they put every episode of The Daily Show on-line a few months back. This action didn't hurt ratings, and it may have actually helped them.

Comments

DVD Sales

[Paralizer]

As far as I know the Daily Show is not available on DVD, whereas South Park is. So if you wanted to watch the Daily Show and you didn't have Comedy Central, your only option was to pirate the episodes; making them available for free online made sense. But with South Park you can buy the DVDs, so making them available for free online would only hurt their DVD sales (unless of course the downloads are of very poor quality).

Daily Show

[RonnyJ]

This is apparently largely because of the success of a similar project where they put every episode of The Daily Show on-line a few months back. This action didn't hurt ratings, and it may have actually helped them.

Two weeks after all the past episodes were put online, The Daily Show had to shut down production due to the writers strike. I doubt those two weeks are really enough to make any solid conclusions from. It's strange though, I'd have expected ratings to drop considerably after that, considering there weren't any new episodes to air (or are the ratings referencing only those two weeks?)

I'm sure that putting them online wouldn't noticably hurt ratings (or perhaps could even increase them), but I don't think that you can evidence much from those two weeks.

Re:Incidentally...

[SydShamino]

I'm an engineer. It takes a lot of skill and creativity to make products work on first revision. Guess what? I don't get residuals for work I did last year, last month, or any time before my last paycheck. I don't need residuals to retire because I, you know, save money.

Both of my parents were writers and editors at one point, for the newspaper industry. Neither of them got any residuals, either. I don't suppose you continue to write residual checks to the artists that designed your car, or your sofa, or you house, either?

No advertising, no residual payments... not fair?

Go on strike and get a better contract. The law allows you to do that. But in no way do most of the working world consider this "unfair" to the special subset of people who feel that they need to be paid for the rest of their life for one momentary spark years ago. And when the time comes around that we can finally change copyright back to 50 years, thereby cutting off residuals for thousands of older writers or their descendants, you won't find me or most other people on Slashdot complaining.