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Microsoft Fueling HD Wars For Own Benefit?
DaveyJJ writes "According to Transformers' director Michael Bay, in a story over on Electronista, Microsoft is deliberately feeding into the HD disc format wars to ensure that its own downloads succeed where physical copies fail, he says in a response to a question posed through his official forums. The producer contends that Microsoft is writing "$100 million dollar checks" to movie studios to ensure HD DVD exclusives that hurt the overall market regardless of the format's actual merit or its popularity, preventing any one format from gaining a clear upper hand."
...Or maybe it's because Microsoft has been a strong backer of the format since the very beginning, and doesn't want it to end up like all of Sony's other consumer device formats. (Betamax, MiniDisc, Memory Stick, SACD, UMD...)
...Or maybe it's because HD-DVD is the format that its cash cow video game console system supports, whereas they have nothing to do with Blu-ray.
Of course, I could just be grasping at straws.
At any rate, I do think he is right in that neither format will be the choice for obtaining and playing hi-def content, online distribution ultimately will win.
Does he have any sort of proof to back up this assertion? Not to mention that TFA states that Bay has gone on record saying he prefers Blu-ray. Considering all the crap that Michael Bay has put out, I have no problem calling this his own version of FUD.
This guy's the limit!
This development appears to be consistent and predictable. Look at Vista and its license agreement, and you see M$ trying to control not only the software layer but levying requirements on hardware makers, i.e. toe the line and show commitment to DRM in every layer of hardware or M$ won't certify your drivers, and this means NOT providing any open source drivers to the Linux community. Although Peter Gutmann's essay contained some inaccuracies, it detailed these steps. Why did M$ abandon technical functionality for the end user in favor of an OS that provides a bit of eye candy to users but a whole lot of technology that is aimed at protecting content provider monopoly? Why did they release the ultra-DRM portable platform, the Zune, about the same time? Why is M$ now meddling in the media content market, apparently trying to orchestrate some sort of movement in HD media? It has looked for some time like M$ sees the revenue stream Apple has through ITunes and thought it worthwhile to put a stake in the ground for developing a media market. Which, in typical M$ fashion, they want to control absolutely. Look for M$ to either acquire or announce a media provider that offers only protected WMA and ultra-DRMed MP3 formats to compete against ITunes. M$ sees that the OS and application space has limited legs. They appear to be making a move toward becoming a content provider. Pretty savvy on their part, but I think their jack-booted super-mega-ultra-DRM approach will not be well received. They're either way out in front on the cutting edge, or a dinosaur trying to put a cap on emerging mammals in the media marketplace. Time will tell.
Maybe MS sees Blu Ray as the next Betamax? (http://arstechnica.com/news.ars/post/20060420-6641.html)
Maybe since they're offering their set top game box in HD DVD it's a business interest?
What's the problem here and why is this news?
They have real interest in seeing HD get the upper hand. Yes. Would they like to see downloadable content as a better business prospective? Yes. Who doesn't. MS has invested billions into their 360 product, throwing in a bit more money to give it the edge in home movies isn't unthinkable and certainly isn't unheard of.
I seriously do not understand why people are in such a twist over this. Oh, that's right, it's because it's big bad Microsoft and we all need to focus our attention for our daily two minutes of hate.
Dedicated Cthulhu Cultist since 4523 BC.
pppffft.
That's already the case with Tivos and Tivo-like devices.
You just wait until it's "been released" and then decide
when you're going to get around to watching it after that.
The more storage space you have in your PVR, the more it
starts to look like your own personal VOD system. You
just need to give it a little time to accumulate stuff.
Streaming is always open to problems. Whereas whole files are
a lot more reliable to deal with. It doesn't really matter if
they were downloaded from a torrent or recorded off of some
TV broadcast channel.
A Pirate and a Puritan look the same on a balance sheet.
Both Sony and MS throw money into supporting the horse that their respective wagon is tied to. That's how it is.
I agree. However, it is very clear why Sony is willing to dump a ton of money into Blu-Ray. It's pretty much their format. They'll make a killing if it becomes dominant, and they'll loose a ton if it looses.
Microsoft, on the other hand, isn't as heavily invested. For example, their console supports HD-DVD only as an add-on. If HD-DVD becomes dominant, they get some licensing fees on each unit sold, which is no doubt nice, but not that big a deal.
I think Microsoft wants to kill Blu-ray, but they don't care if HD-DVD succeeds or not. They don't want to be at the mercy of Sony for two reasons:
1. If Blu-Ray becomes dominant, they'll be forced to licence it for their next console, (and possibly a XBOX360 add-on). What if Sony denies them? What if the fees put them at too much of a disadvantage.
2. Microsoft envisions some soft of computerized media center in each home. They need some control of the format to do this.
No, the complaint isn't that Microsoft is supporting one format over another or even both at the same time. The problem is that they are allegedly encouraging "exclusives" on one format or another, i.e. you want a particular movie, you can only buy the HD-DVD version. This means consumers have less choice, not more.