Facebook Caves To Privacy Protests Over Beacon

jcatcw writes "After weeks of privacy protests over its advertising system, Facebook's CEO announced that users now can turn the system off completely. CEO Zuckerberg said 'We simply did a bad job with this release.' Jeff Chester, executive director of the Center for Digital Democracy, called the announcement from Zuckerberg 'a step in the right direction.'"

Comments

Opt In Not Opt Out

[meehawl]

This is a salve. Things like this should be opt in, not opt out. Aside from ethical considerations, it would make the data a lot more reliable in terms of a self-selecting group of people that welcomed Facebook spying on their consumption habits. Presumably, these opt-inners would welcome marketing spam.