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The Contempt of Publishers for Game Reviewers
Newsweek's LevelUp blog is, without a doubt, one of the smartest voices in games writing today. For a great example of that, look no further than N'Gai's recent discussion of 'Gerstmann-gate', which focuses not on the particulars of the incident but what it means in a larger context. "The Gerstmann-C|Net incident, therefore, suggests that having successfully stage-managed the first two parts of the [game coverage] process for years, thanks to the generous spirit in which previews and features have long been written, certain publishers may now be flexing their muscles more forcefully when it comes to the third: reviews. This publisher-editorial tension, as one journalist from an enthusiast outlet informed us, is at its most contentious during the run-up to Christmas, because the pre-holiday period is the time of year when stakes are highest for some companies. That's even more true during this holiday season, which despite the absence of Grand Theft Auto IV will go down as one of the most competitive on record, loaded as it is with AAA hopefuls all seeking their place in the sun." And indeed, perhaps some portions of the games market have 'transcended' these petty squabbles. Certainly EA Casual doesn't care about reviews, and who really needs a game reviewer to tell you whether Brain Age 3 is any good? To revisit the reason this article was written, we turn again to Joystiq, who has been following it closely.
While we've had controversy in the past with fake movie reviews, there's never really been a question about bribed movie reviews.
Why is this? I think it's because movie reviews are advertised by the reviewer, not the paper. You don't open up the Chicago Sun-Times to read the Sun-Times movie reviews, you open up the Chicago Sun-Times to read Roger Ebert's movie reviews. For games, however, with the exception of people like Yahtzee and his "Zero Punctuation" reviews, write-ups are advertised by the site as a whole. Read the Gamespot review! Read the IGN review! Compare the Metacritic pages for a film and a game and you'll see what I'm talking about.
So how can we fix this? We need higher-profile game reviewers and for that to occur we need more games to be viewed as art -- or at least as a viable form of expression/story-telling. Just as Hollywood legitimized the movie industry by telling compelling stories and setting up a system of internal rewards for good products (Oscars), we need something legitimate for video-games.
Is that ever going to happen? Who knows.
Of course the whole thing might just be pointless because with demos and such people can get a much better sense of the game than anyone can get with a movie trailer.