Nielsen To Offer Web Copyright Protection System

J053 writes "The Nielsen company, along with Digimarc, are planning to offer their digital watermarking technology to web content providers. According to Information Week, the system will provide 'a way to quickly discover unauthorized content on sites. To do that, the system would leverage Nielsen's existing watermark technology, which is used on more than 95% of TV programming distributed today. The watermarks are used by the meters installed in people's home to identify the programs they watch.'"

Comments

Watermarks are hogwash.

[Jartan]

The record industry put a lot of work into trying to make watermarking work. The article claims the system is an audio only watermarking system too. If Nielsen really had a system that worked their first customers would of been the RIAA.

By the time they get "watermarking" to work what they'll have is a pattern matching machine that can match tv shows to youtube clips. They are a long ways from doing that though due to the amount of content it would have to work through in a timely manner.

Why is Neilson still in business?

[zippthorne]

Don't like 70% of American households have cable? (or equivalent)

I'd think that over a hundred million samples would be quite a bit better than a few thousand, no matter how well-chosen those few thousand are. As for privacy concerns, I'd specifically choose a cable company that tracked what shows I watch, since it'd mean that shows I like wouldn't get canceled because by some fluke, a few thousand people chosen for their willingness to keep a diary of their viewing habits, happened to not like it (or maybe just didn't notice it was available). They'd get canceled because I really am the only one actually watching.