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Making a Buck Online - Without Ads

A New York Times article hosted by C|Net looks at the unique position of the Consumer Reports website; they're one of the few online resources that gets by completely on subscription fees. They have no ads. One key seems to be valuing their online readers as much as their print readers - and charging both the same amount. "The New York Times and the Los Angeles Times tried charging for some online content, then abandoned the practice. For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a month's online access or $45 a year to get the magazine both in print and on the Web). While the rest of the industry sees print readers as more valuable--because advertisers do--Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs."

4 of 160 comments (clear)

  1. Re:Consumer reports MUST be standalone by the_humeister · · Score: 3, Funny

    Why very good, what with all this Ford stock I just bought!

  2. Re:Curious by Aluvus · · Score: 2, Funny

    Because CNet does make its money from ads ;)

    --
    Never mistake "can" for "should".
  3. Re:I Know Why the Caged Bird Sings by Anonymous Coward · · Score: 1, Funny

    Perhaps you should try using the 'unsubscribe' link that is included in every e-mail.

    LOL @ Retard.

  4. Re:I thought so... by edumacator · · Score: 2, Funny

    No one organization can be expert in everything, even CR. Except, of course, /.

    Have you ever seen the threads about women around here?