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Making a Buck Online - Without Ads

A New York Times article hosted by C|Net looks at the unique position of the Consumer Reports website; they're one of the few online resources that gets by completely on subscription fees. They have no ads. One key seems to be valuing their online readers as much as their print readers - and charging both the same amount. "The New York Times and the Los Angeles Times tried charging for some online content, then abandoned the practice. For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a month's online access or $45 a year to get the magazine both in print and on the Web). While the rest of the industry sees print readers as more valuable--because advertisers do--Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs."

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  1. Re:I thought so... by Mongoose+Disciple · · Score: 4, Informative

    I'm a computer professional, and my Vista box has been my most trouble-free Windows machine yet. To read Slashdot I would've thought it was the OS equivalent of a burning paper bag full of dog crap on my doorstep, but surprisingly my experience with it's been great.

    Granted, I waited until 6 months or so after the launch to get it.

    I don't see a compelling reason for most people to move to Vista, but I haven't experienced a compellign reason not to yet either.