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Brawndo, It's Got Electrolytes. It's What Plants Crave

"This week's film blogs have been left aghast as Mike Judge's grotesque fictional energy drink Brawndo from the movie Idiocracy became a reality. To recap: Fox wouldn't support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink it 'win at yelling' but they are now putting wholehearted support behind the actual drink?" And if you haven't seen Idiocracy, you are missing out. It is the smartest stupid movie I've seen. Whoever did production design on that thing deserves an Oscar.

3 of 397 comments (clear)

  1. Hilarious movie. by DrEldarion · · Score: 4, Informative

    The intro of the movie can be found here: http://www.glumbert.com/media/idiocracy It'll give you a good sense of the tone and style of humor of the movie.

    It really is a must-see.

  2. Watch that movie again! by StefanJ · · Score: 5, Informative

    Soylent Green came out in 1973.

    The lead character's room mate, "Sol," was played by Edward G. Robinson. The author of the book on which the movie was based, Harry Harrison, was on set during the filming. (Among other things, he suggested that a character visiting a butcher bring her own plastic bag with her.) Robinson, best known for his tough-guy gangster roles, asked Harrison what the hell his character was about. Harrison told him, (paraphrasing) "You're me, as a dying old man. You remember the world before everything went to shit."

    One of the things Sol rants about to Charton Heston? The greenhouse effect.

    Also, the big ugly secret of the movie -- Soylent Green is People -- is just a sympton. Soylent Green is supposed to be made of krill and plankton. Heston's character finds a secret research study commissioned by the Soylent Corporation revealing that humanity has managed to kill off the ocean ecosystem.

  3. The Irony by Anonymous Coward · · Score: 5, Informative

    Lamarckian evolution was proved false long ago; just because a group of people isn't educated and therefore doesn't make use of their intelligence does not mean that their children will be stupid.

    Individuals differ in intelligence. Intelligence is (partly) heritable. These points follow logically from a basic understanding of Darwinian evolution (not to mention being supported by reams of empirical evidence). Read this, to start (the focus here is on population differences, but heritable individual differences in IQ are even more strongly supported).