Slashdot Mirror
Brawndo, It's Got Electrolytes. It's What Plants Crave
"This week's film blogs have been left aghast as Mike Judge's grotesque fictional energy drink Brawndo from the movie Idiocracy became a reality. To recap: Fox wouldn't support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink it 'win at yelling' but they are now putting wholehearted support behind the actual drink?" And if you haven't seen Idiocracy, you are missing out. It is the smartest stupid movie I've seen. Whoever did production design on that thing deserves an Oscar.
I think what happened here is what happens to a lot of cult movies these days. Producers (Fox) expected it to tank, so did not spend money promoting it. Instead of tanking, it garnered a big cult following. Fox now wants to cash in on that big cult profit center by promoting the DVD. Hence, Brawndo as a tie-in to the movie, basically a promotion for the DVD since it's now too late to promote it at the box office. And this exactly is the sort of movie that makes more money on DVD even in the best case scenario.
Still, I can't help thinking that all of the Fox channels and Fox News in particular would be well-served by the world as depicted in Idiocracy, a world which the fictional Brawndo helped build. Maybe they think it'll happen in reality, too.
Coming soon: "Ow! My Balls!" on your local Fox affiliate.
It's rare that you're presented with a knob whose only two positions are Make History and Flee Your Glorious Destiny.
The crotch injury and fart jokes served to define the state of the society at that point. They weren't really meant to be laughed at in and of themselves.
Much like Beavis and Butthead, the actual targets of the humor just laugh at the stupidity, without realizing that THEY are being made fun of...
Remember "News for Nerds, Stuff that Matters"? Help make it a reality again! http://soylentnews.org
Growing up in a small rural area, I knew people just like Clevon. And they were regarded as the alpha males because they were good at sports. Some got a free ride to state college for their physical skills. Unfortunately they didn't complete the first year of college because they treated it like high school...
Yes, it's scary.