Will Privacy Sell?
DeeQ writes "Ask.com is betting that it will. The search engine is working on a service called AskEraser that will attempt to obscure the searches a user enters into the site. 'Some privacy experts doubt that concerns about privacy are significant enough to turn a feature like AskEraser into a major selling point for Ask.com. The search engine accounted for 4.7 percent of all searches conducted in the United States in October, according to comScore, which ranks Internet traffic. By comparison, Google accounted for 58.5 percent, Yahoo for 22.9 percent and Microsoft for 9.7 percent.'" We first discussed this project back in July.
If I can't find what I'm looking for, I don't care if nobody knows about it.
Heck, I can put up a search engine that I guarantee will not record anything you search for. Also, every result will be the "badger badger mushroom" song.
Quidquid latine dictum sit, altum sonatur.
Because in most situations in life you can't apply market pressure in favor of privacy. Your data is being sold to data brokers like Choice Point and Axciom, and after that you don't know who looks at it, why, or when.
If you're sufficiently annoyed at Google that you actually want to punish them for their query retention policy, I recommend the TrackMeNot Firefox extension by Daniel C. Howe, Helen Nissenbaum. It automatically submits a false query to Google x times per minute, obscuring your real queries within a torrent of crap.
Chances are, your privacy is being sold right now.
Stasis is death. Embrace change.