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Microsoft Re-Brands PlaysForSure

Posted by ryuzaki0 on from the always-a-pleasure-doing-business dept.

mikesd81 writes "Information Week writes about a licensing change intended to 'beat Apple at their own game'. They're going to use a combination of branding and DRM, and replace the "PlaysForSure" logo with a "Certified for Windows Vista" tag.'The certification is used to guarantee compatibility with Microsoft's copyright-protection software and is the same logo used for the company's Zune player. The problem, however, is that music and video bought from the online Zune Marketplace won't play in their native format on other devices, including those that will carry the new logo.'"

7 of 194 comments (clear)

  1. Plays for maybe? by gEvil+(beta) · · Score: 5, Funny

    "Might play sometimes"?

    --
    This guy's the limit!
  2. No... by Roger+W+Moore · · Score: 5, Funny

    ...they originally just planned to drop the 'L'.

  3. Re:PlaysForSure + Certified for Windows Vista? by vought · · Score: 4, Funny

    a subtle hint for the future? ie that you will need Vista to play anything new? BINGO! As Microsoft unifies PlaysFerShure and Zune DRM, they will include the feature in Vista only, ensuring that millions of people will not care in the slightest, but cementing the reputation of their marketing department as brain dead.
  4. Re:PlaysForSure + Certified for Windows Vista? by Opportunist · · Score: 4, Funny

    Well, if the name says as much as "playsforsure" said, it means it will play on Mac, on Linux, even on your cell, but never under any circumstances on Vista.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  5. "PlaysForMe" comes to mind by Opportunist · · Score: 4, Funny

    As in "It plays for me. The problem must be on your end."

    Hey, why shouldn't MS copy the ancient excuse of every tech support on the planet for their products? They copy everything else.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. i for one by Anonymous Coward · · Score: 5, Funny

    do not welcome our restrictive drm laden asshat overlords

  7. Plays For Sure by DieByWire · · Score: 5, Funny

    ...for small values of 'for sure.'

    --
    Never shake hands with a man you meet in a fertility clinic.