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Microsoft Re-Brands PlaysForSure

Posted by ryuzaki0 on from the always-a-pleasure-doing-business dept.

mikesd81 writes "Information Week writes about a licensing change intended to 'beat Apple at their own game'. They're going to use a combination of branding and DRM, and replace the "PlaysForSure" logo with a "Certified for Windows Vista" tag.'The certification is used to guarantee compatibility with Microsoft's copyright-protection software and is the same logo used for the company's Zune player. The problem, however, is that music and video bought from the online Zune Marketplace won't play in their native format on other devices, including those that will carry the new logo.'"

4 of 194 comments (clear)

  1. Plays for maybe? by gEvil+(beta) · · Score: 5, Funny

    "Might play sometimes"?

    --
    This guy's the limit!
  2. No... by Roger+W+Moore · · Score: 5, Funny

    ...they originally just planned to drop the 'L'.

  3. i for one by Anonymous Coward · · Score: 5, Funny

    do not welcome our restrictive drm laden asshat overlords

  4. Plays For Sure by DieByWire · · Score: 5, Funny

    ...for small values of 'for sure.'

    --
    Never shake hands with a man you meet in a fertility clinic.