Microsoft Re-Brands PlaysForSure

mikesd81 writes "Information Week writes about a licensing change intended to 'beat Apple at their own game'. They're going to use a combination of branding and DRM, and replace the "PlaysForSure" logo with a "Certified for Windows Vista" tag.'The certification is used to guarantee compatibility with Microsoft's copyright-protection software and is the same logo used for the company's Zune player. The problem, however, is that music and video bought from the online Zune Marketplace won't play in their native format on other devices, including those that will carry the new logo.'"

Comments

Makes no sense

[Tridus]

This move makes no sense. PlaysForSure devices/stores are not compatible with Zune devices/stores, but they'll both carry the same logo? This defeats the entire point of the PlaysForSure branding in the first place: that any device and any store with the branding will work together.

Somebody at Microsoft has lost their minds.