TV Industry Using Piracy As A Measure Of Success
mrspin writes "Last100 has an interesting post from Guinevere Orvis, a web producer who works in the broadcast industry, who describes the way in which 'unofficial' but sanctioned BitTorrent leaks are being used as a measurement of a TV show's likely success. Orvis writes: 'Broadcasters aren't posting their shows directly on PirateBay yet, but they are talking informally and giving copies of shows to a friend of a friend who is unaffiliated with the company to make a torrent ... it's partially an experiment, but the hope is that distribution of content this way will lead to new viewers that wouldn't have been reached through traditional marketing means.'"
I thought the whole industry was supposed to be on hold while they figured their union shit out. I do wonder if they'll have to start importing british shows to fill the dead air that's left when they've rerun every episode of friends and sex in the city.