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Google's OpenSocial Too Late To Be a Win?
DeeQ writes with a link to a post on News.com's social networking blog. Author Caroline McCarthy wonders if Google's OpenSocial initiative has missed its moment in the sun. It's been something like six weeks now since the search giant offered up its open-source social media initiative ... but where have been the usual swift victories? Moreover, OpenSocial isn't done yet, and it's not expected until sometime next year. In the meantime Facebook is capitalizing on Google's delay, and other networks are stepping in as well. "Kraus adds that some of the independent platform strategies would be necessary even if OpenSocial were finalized. One of them is LinkedIn's 'InApps,' which also aims to spread LinkedIn's data and influence outside the business-oriented social network through partnerships with other Web sites. 'OpenSocial so far is really about how developers embed their application into a social network,' Kraus explained. 'A good chunk of LinkedIn's APIs is about how LinkedIn extends their social-networking data into other sites.'"
The thing is, all of these social networking sites have a certain focus and niche.
Facebook, which started out as something for college students, is still generally focused on that particular market. Moreover, unlike MySpace, it's rather strictly controlled; you can really only search for friends in your particular networks. Plus, the inclusion (and encouragement) of user-created applications gives FaceBook a level of functionality that other networking sites lack.
LinkedIn is specifically targeted for professional, rather than social, networking.
MySpace seems to be aiming itself more at media integration, organization/campaign building, musicians, that sort of thing. (IOW, more "commercial" than the other two, if that makes any sense.)
For it to work, OpenSocial has to find its focus--it needs something to separate it from the other social networking sites beyond merely being a Google project. If it doesn't, it's just going to go the way of Friendster--it'll be out there, but nobody will really be using it.
Gifts for Geeks - Stuff that really matters!
There are two uses for typical social networks. The first is to promote your band, business or service. The other is to satisfy your ego and validate your existence by constant attention-whoring. Some people will say "I use it to keep in touch with people", but that's bullshit, because it's an idiotic substitute for the telephone, email or instant messaging. So claiming that all the hassle of getting, maintaining and monitoring a social network account just to keep in touch with a few people is like saying you only get Hustler and Club for the articles.
One thing we know for sure is that the people who use the social networks are not the kind of people who are afraid to change. No matter how successful Facebook has become by the time Google gets its act together, if Google comes up with some social networking tool that is really well-designed, fun and cool, and it isn't too obnoxious in the way it uses advertising and corporate boosterism, people will flock to it, leaving Facebook in the dust.
Unfortunately for Facebook (or more precisely - to whoever buys Facebook) the type of people who have made them successful are not the type of people who are going to stay with them out of loyalty if their needs aren't being met.
Call it a "fad" if you want to, but it's a matter of "Live by the Free Market, die by the Free Market." Ultimately, these outfits' need for continual growth, and growth in the rate of growth, is what's going to kill them the same way it's killing the credit/banking business. They based their very survival on the notion that everything (prices, demand, incomes, home values, etc etc) will just trend upward forever, and they leveraged themselves to an amazing extent based on this very flimsy - nay, illogical - notion. And the ugly result of this orgy of greed has barely begun. People tend to forget what happens to the fattest hogs.
You are welcome on my lawn.