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Beamed Sonic Advertising Is Coming

Posted by kdawson on from the told-you-i-was-hearing-voices dept.

newtley writes in with a story from Ad Age a few days back. "Advertisers are determined to get into your head by one means or another, and Holosonic Research Labs has found yet another way of invading your privacy in the name of forcing you pay attention. You're walking down a street in New York when all of a sudden, a woman's voice whispers 'Who's that? Who's There?' No, you weren't having a psychotic episode; you were being subjected without your permission to 'sound in a narrow beam, just like light.' It was coming at you from a rooftop speaker seven stories up."

2 of 396 comments (clear)

  1. Psychosis ahead ... by foobsr · · Score: 5, Insightful

    ... I could imagine that this advancement of the 'art of advertising' could do some harm to people that are not so stable.

    CC.

    --
    TaijiQuan (Huang, 5 loosenings)
  2. Nothing nefarious my tookus by LoadWB · · Score: 5, Insightful

    "The sound isn't rattling your skull, it's not penetrating you, it's not doing anything nefarious at all. It's just like having a flashlight vs. a light bulb," he said.


    It is penetrating my space purposefully and unavoidably to sell me a product that I do not want. And even if I *did* want it, I will no longer thanks to this intrusive form of advertising. And yes, it is like a flashlight: directly in my eyes from which I cannot turn away.

    No no no no no. Direct audio advertising like this is a Bad Thing(tm).