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IBM Finding Business Uses for Virtual World

jbrodkin writes "IBM has an unconventional take on virtual worlds for business use. Rather than strictly adhering to the laws of physics, IBM is letting its employees hold virtual meetings up in the air and under water. Employees are also being given wacky chores, such as kicking a giant boulder 1,400 kilometers. The virtual world, known as the Metaverse, has been in development for two years. Michael Ackerbauer of IBM says, 'I'd say more people are still finding it a novelty than a business tool. But ... if you build enough tools that they can use, they will come.'" IBM seems to be following a trend of involvement in virtual worlds, which we have previously discussed.

3 of 96 comments (clear)

  1. that's great by Anonymous Coward · · Score: -1, Offtopic

    But 20% of IBM employees are in India.

  2. Effective Communication by Anonymous Coward · · Score: -1, Offtopic

    Done rather well in this particular multiverse[ibm.com]

  3. fantasy might be an amusing distraction by Anonymous Coward · · Score: -1, Offtopic

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