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The Afterlife Is Expensive for Digital Movies

A new study shows that storing the digital master record of a film costs much more than storing archival prints. "To store a digital master record of a movie costs about $12,514 a year, versus the $1,059 it costs to keep a conventional film master. Much worse, to keep the enormous swarm of data produced when a picture is 'born digital' -- that is, produced using all-electronic processes, rather than relying wholly or partially on film -- pushes the cost of preservation to $208,569 a year, vastly higher than the $486 it costs to toss the equivalent camera negatives, audio recordings, on-set photographs and annotated scripts of an all-film production into the cold-storage vault."

18 of 289 comments (clear)

  1. time by Lord+Ender · · Score: 3, Insightful

    This may be true, but the cost of preserving digital content is halving every year, and can digital content can persist indefinitely; while the cost of preserving film is generally going up, and film can not be preserved forever.

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  2. I must be missing something here... by Pojut · · Score: 2, Insightful

    How does it cost more to store a bunch of files on a few duplicate hard drives than it does to maintain the facility AND personnel required to keep film negatives in excellent condition? I mean, isn't that one of the advantages to an all-digital film? Everything gets stored as a 0 and a 1, and can easily be duplicated however many times you want with no loss or degradation to the original source?

    Someone care to explain why it costs so much to buy a few hard drives?

    1. Re:I must be missing something here... by Tsunayoshi · · Score: 2, Insightful

      As I responded to someone else who mitigated costs in the same manner:

      If your business machine depends guaranteed access to millions of $$ of digital IP, are you going to rely on "minimum-wage drive jockeys" swapping out cheap disks to archive your data?

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  3. Re:Perhaps they need to learning about DUPLICATION by Marcos+Eliziario · · Score: 1, Insightful

    Stupid mods....

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  4. unedumicated by peas_n_carrots · · Score: 2, Insightful

    This story must have been written by a journalist clueless in the ways of technology. How does storing a hard drive in a salt mine any more costly than storing a film version? Where does the extra electricity come in? Have one primary version, make a backup (or 2 or 3) and put them in storage. If you're paranoid, verify and/or re-duplicate every few years. The cost of verifying regularly vs reconstructing degraded film should be a wash at worst. It should easily favor the digital versions.

  5. Not really by ArchieBunker · · Score: 3, Insightful

    Its all about the storage medium used. You're telling me you want to rely on a hard drive thats been sitting in storage for half a century or film? Film can be restored and if the picture degrades then you stil have something to work with. What happens when you lose bytes here or there in your digital film? Pixelation or loss of a frame all together. Then comes the problem of codecs? Will anyone be able to play a VC-1 file 50 or 100 years from now?

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    1. Re:Not really by orclevegam · · Score: 4, Insightful

      Then comes the problem of codecs? Will anyone be able to play a VC-1 file 50 or 100 years from now? They will if you also store the algorithm the codec uses. You can always re-write a codec in the future, so long as you know how it's algorithm and data structures work.
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    2. Re:Not really by uradu · · Score: 2, Insightful

      I assume those ridiculous costs include periodic refreshing of all the data onto new media, and not just the physical cubbyhole to store the drives in. In that case your objection is moot. The great advantage digital storage has is that given proper media maintenance and periodic replication you will have pristine copies indefinitely, something that simply cannot be said of any analog technologies. Given the right equipment, this refreshing and replication process can be automated to such a high degree that little human intervention is required.

    3. Re:Not really by encoderer · · Score: 2, Insightful

      exactly.

      This "study" is probably from a manager barking off orders to a bean counter:

      1. determine how much HD space we need per movie
      2. figure out the cost
      3. multiply that by a format refresh every 2 years
      4. come up with an absurd guess on how expensive it will be to maintain codecs and compatible systems
      5. act like this system will have no business utility other than storing archived movies
      6. add it all up
      7. divide by number of movies sold so we can figure out how much to raise prices, then multiply that number by 2.

    4. Re:Not really by PopeRatzo · · Score: 4, Insightful

      It appears to have finally happened: the ever-shrinking distance between now and nostalgia has finally reached its zero-state. We are now nostalgic for our present.

      Maybe we should rethink the importance of preserving popular culture indefinitely in all its pristine digital glory. Why should we spend any money storing the Dukes of Hazzard movie for 100 years, except to fuel the campy nostalgia of future wankers who probably should find something better to do with their time? It's possible that we've already wasted enough time and energy on kitsch.

      I mean, it's nice that I can buy a boxed set of all the Francis the Talking Mule films, but I'm pretty sure I could live without it. It's the navel-gazing egotism of this generation that thinks every speck of its cultural exhaust is gold that needs to be protected for future generations.

      I'm willing to see society put a few bucks aside to preserve culture, but I think we should wait at least a decade before deciding to go long-term with any given artifact. That would allow us to better vet the material that we're going to keep. Maybe we can have a second and third-tier of stuff that can be saved using a lossy format. I bet it wouldn't cost me more than $200k to keep a divx of the 2005 film Son of the Mask. I'm pretty sure that's plenty good enough to insure that future generations don't miss out on anything.

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    5. Re:Not really by MightyYar · · Score: 2, Insightful

      Couldn't you set up a giant datacenter that does nothing but store data in a safe way? The copying would come automatically as you upgrade the datacenter with more storage, and I doubt that the cost would increase too much over time since data constantly becomes more inexpensive to store.

      I don't know what kind of data volume we are talking about, but for the $1059/year that it costs to store a film print, Amazon's S3 will store over 588 GB worth of data. For the $12,514 quoted in the article, they could store almost 7 TB. I'm having a bit of trouble believing that they couldn't store an archival-quality digital copy of a film (and all interesting outtakes) in 588 GB, let alone 7 TB. And the cost of keeping that data on Amazon would actually go DOWN over time, which you cannot say about storing the print.

      I'm not necessarily suggesting that they use S3 - just using it for the sake of cost comparison.

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    6. Re:Not really by Captain+Splendid · · Score: 2, Insightful

      What happens when a company goes bust and their codecs are not updated?

      That's where OSS comes in. Give it time.

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    7. Re:Not really by Score+Whore · · Score: 4, Insightful

      You keep saying "store the codecs" which means you're not thinking about this problem in a sane fashion. You don't compress. At all. That's the point of archival. It's not a matter of some geek boy lossfully reencoding his porn collection to fit on CD. It's a matter of keeping the original source material forever. There's no codec here. Just store the data flat with as many bits of precision as you have in your source material. End of story. The only real question is do you store this on spinning disks or stopped disks. Put it on a bunch of hard drives with some parity and error correction codes. Then shut them all down along with the entire infrastructure needed to read the data. Periodically fire it back up to verify that any bit rot that has come along can be corrected and then shut it down again. Every ten years or so, migrate the whole thing to whatever is new in storage. But don't ever compress this shit.

    8. Re:Not really by stuboogie · · Score: 2, Insightful

      "Directors no longer need to husband expensive film stock"

      You provided your own solution. The directors were more prudent with expensive film stock, so they didn't leave the cameras rolling. If they were financially responsible for all the additional footage not directly related to shooting a scene, I believe they wouldn't leave the cameras "rolling". Just because the directors can leave the camera "rolling" for extended periods of time doesn't mean they get to archive that footage.

      Financial waste and abuse run rampant when you place no restrictions on someone. Just look at how our government operates.

    9. Re:Not really by zippthorne · · Score: 2, Insightful

      "What happens when you lose bytes here or there in your digital film?"

      Your error-correcting codes do their job and correct the error. They also gives you a tangible warning sign for when it's time to refresh the media: when you no longer get 100% reads (or when the error% exceeds some acceptable threshold that happens to be well below the ecc's max error rate), you move to new media.

      And you do ridiculous amounts of parity bits, like O(size of the data) amounts of parity.

      If you're really concerned about future proofing you can print, in plain language, an explanation of the ECC and video codec on a metal plate and bolt that to the drive, but you're probably going to need to refresh before anyone forgets how either of those were done.

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  6. Re:Expensive Duplicates by Falladir · · Score: 4, Insightful

    Because nobody wants to expend more than a few dozen gigabytes (at the MOST) on a movie for personal viewing purposes. The task here is to preserve the "originals," the full-resolution, lossless cuts that were filmed on the set. I think I read that the footage that actually appears in Spiderman 3 constitutes 4 TB of information. Consider that a bunch of un-used footage also needs to be saved, and you'll agree that only a few insane enthusiasts would ever be willing to download and preserve that amount of information (at least with technology as it is now).

  7. Re:uneducated by orkysoft · · Score: 2, Insightful

    You could store it as a big stack of DVDs, but how about a few 500-1000GB hard drives?

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  8. WTF?? by IchBinEinPenguin · · Score: 2, Insightful

    $200K to keep a few bits from rotting?

    ...just as Hollywood's writers began their walkout.

    Oh... that explains it.
    It's a conveniently timed report to bolster a negotiating position: "you can't possibly ask for more money, look how much it costs us to store this stuff!!"