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Web Ads Work Better Than TV Ads
Fohootville, We Hate You writes "According to a new study, Internet advertisements work better than television advertisements. Internet video watchers were reported to be 47 percent more "engaged" by the advertising they watched than were traditional TV viewers. The report does not mention whether pornographic internet advertisements were included in the study."
The ads they are talking about are ads run inline in the video, not the crap surrounding the video frame.
That's because TV isn't interactive, I remember a study done once that measured the brain activity of a TV viewer and it actually declined, the internet *at a minimum* requires that you be involved.
Your brain is in an awake state (well most of us) unlike a TV viewer.
And no, constantly pushing the channel buttons is not interaction.
"If any question why we died, Tell them because our fathers lied."
Web ad videos are more "engaging," because video player controls are usually disabled for the ad before the actual content you want to see is delivered. Naturally, with TV, the advertiser doesn't can't disable your remote.
As a consequence, there's almost no video I'll click anymore unless I know for certain it's ad-free. Still, I'm sure most folks just gut it out and let the ad play so they can see the content that follows (maybe open a new browser tab, etc.). So in a way, it's "engaging," but I'd be curious to see what percentage of folks abort and move on without seeing the content.
If I had video content online that I'd want people to see, I'd be leary of prepending a ad video that folks couldn't skip.
Yes, several times when they offered exactly what I was looking for at exactly the right time. I clicked on a Google text ad this morning looking for custom rubber stamps. The fact that the merchant uses Google's checkout system, designated by the Google Checkout icon...*another ad*....sealed the deal for me.
Bill Clinton: Pimp we can believe in. - The Shirt!!!
From what I've read, google is the master of targeted ads. I frequently click on the ads when they come up during google searches - they're usually pretty good. They easily have the best rate going.
As a result, they have far better results than less targeted but more disruptive ads - as a result of TV, people already have a massive resistance to ads they're not really interested in. Add that to the fact that most television ads today are mostly brand awareness - can we really answer how much difference Coke/Pepsi ads make today?
New products make more sense to advertise - awareness hasn't built up yet. Still, I've been deluged with so many ads that I've stopped watching television most of the time, and I've certainly built up resistance to advertising.
Every so often the media companies go too far with advertising - resulting early on in people taping TV shows in order to be able to fast forward through them. Then they came up with auto-forwarding players, and players that would automatically pause recording during commercials.
Then DVRs came and the same features popped up.
On the internet, advertising just kept getting more and more intrusive until a backlash occurred - Firefox, pop-up blockers, various ad-removal services, etc...
Meanwhile google tools along generating ad revenue by concentrating on providing useful, directed, but not intrusive ads.
I don't read AC A human right