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Apple Stores Demonstrate That Retail Still Lives
WheezyJoe writes "Maybe OS X Leopard has its problems, but the New York Times seems to think Apple has designed the ideal techie retail store. A policy that encourages lingering, with dozens of fully functioning computers, iPods and iPhones for visitors to try, even for hours on end (one patron wrote a manuscript entirely at the store) has 'given some stores, especially those in urban neighborhoods, the feel of a community center ... Meanwhile, the Sony flagship store on West 56th Street, a few blocks from Apple's Fifth Avenue store, has the hush of a mausoleum. And being inside the long and narrow blue-toned Nokia store on 57th Street feels a bit like being inside an aquarium. The high-end Samsung Experience showroom, its nuevo tech music on full blast one recent morning, was nearly empty.'"
When I can get the same Wacom tablet for $40 less at Office Depot, it isn't ideal for anyone but Steve Jobs and people who, if Apple charged for the service, would already spend $40 to use the Genius Bar to learn how to plug a USB device into a USB port. Notably, the actual article never says Apple Stores are ideal for techies --actually, it's pretty specific in how it caters to people who need their hands held every step of the way. Those markups are service charges, money shoppers spend for good, in-person customer service. People with any sense of doing things themselves will never go for that, and I'd toss most techies into that group. That said, like most everything else Apple, the stores execute many things so well that, even though they only make a miniscule-to-medium dent on the actual marketplace, others will imitate them mercilessly. I can't wait to see wireless checkouts everywhere, and the open-access model to their hardware makes so much sense. (That's particularly well described on TFA's second page, where a writer who couldn't afford a computer wrote a 300-page manuscript on Apple Store computers and was accommodated by the staff.) Still, shoot me if you catch me buying something there at their markups of non-Apple products. Theirs are the worst I've ever seen retail, and that's saying a lot.
Having worked at Fry's I think most of the employees know where the porn is. Some of them probably even have stolen some of it. ;)
If Fry's could keep the products in the right place as opposed to being everywhere else except for where it ought to be they would probably have a pretty good techie store. They could also do a better job keeping the popular items in stock. I used to joke that Fry's carries virtually everything someone might want, they just don't have what you came to the store to buy in stock! Ironic, but true. They do a great job keeping adapters that have virtually no value to most customers, but products that sell like hotcakes they can't seem to keep in stock. Fry's employees a fair degree of idiots, but every store has a few geeks on the payroll. I remember one customer that complimented that I knew more than the Apple Store did about macs ironically.
The biggest problem I see that discourages one from wanting to buy stuff from the Apple Store is that their return policy sucks. That and their inventory of accessories is pretty limited. If you exclude the stores that don't carry Mac stuff the Apple Store ironically is one of the worst stores to look for Mac stuff. I know a lot of customers came into Fry's because the Apple Store pretends that no body would want to continue to use some of their older products. Want a battery for an older ipod? Not going to find it in an Apple Retail Store. Want anything for a lot of the older macs? You aren't going to find it at the Apple store. If the store is owned by Apple I kind of expect them to do a good job carrying stuff for their products. It is sad when they are sending their customers to go to MicroCenter or Fry's or MacMall for an APPLE product!
Anyone who ever worked at Fry's needless to say is going to post anonymous, because of the ridicule one would get if they knew who you were...
Yes, "Genius Bar" is a stupid name. We all agree on that.
But I brought in a malfunctioning iBook 14" to the Apple Store.
1) They looked up the service history, saw it'd been brought in before (once for the same problem, once because I tripped with the ethernet cord plugged in and broke the port).
2) Instantly declared the computer a lemon before the lemon clause of the warranty was involved.
3) Instantly told me they're replace the iBook at no charge.
4) (Here's the part that sets them above every other computer makers, and most retailers) Walked into the back of the store, brought out a brand new 14" iBook with a faster processor and more RAM than mine had, and gave it to me.
5) Then he noticed that the one from the back didn't have a wireless card, so he pulled it from my older iBook, put it in the new one, and verified it all worked before giving it to me.
Boom. Done. Instant new laptop, no charge. Sadly, I'm no longer an Apple customer, but their retail/service experience is beyond compare. Imagine getting that level of service from Dell or HP-- you're lucky if the guy on the phone even speaks English!
Comment of the year
Back in the late 90's, the money fell out of the hardware market, at least for PC's. Yet somehow Apple is able to keep their margins high and the customers happy to pay for it. The logic goes that a company should stick to the knitting. Apple knew nothing about the music industry or making music players, it seemed like a bonehead move to do the iPod and iTunes. Look who proved the skeptics wrong. And now they're getting into retail, something that we laughed at Gateway for, the lack of retail floorspace being something that Dell was praised for, being a lean and nimble company. Now Dell is being criticized for their shitty service and Apple is praised for the innovation of opening retail stores.
I've come up with a new slashdot meme.
1. Apple decides to enter the [something improbable] market
2. Apple kicks ass at it in defiance of all logic
3. Turtleneck sweater
4. Profit
What really pisses me off is my current XP laptop is certainly going to be the last Windows unit I own so I'll be forced to make the jump on the next one to Ubuntu or OSX. I've grudgingly settled for Microsoft products because it's a shitty platform that also happens to support most of the software I use and shitty support is better than nothing. With OSX I'll still be able to run XP in a VM. Shit. Looks like I'm going to finally become one of those Mac weenies I used to make fun of.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
Quite a while ago I was in a CompUSA and I saw someone plug an iPod into one of the demo machines, drag MS Office onto the iPod icon, and walk out with it. remember thinking that OS X made application installation and transfer easy, something that was great for users, but which retailers probably had not considered.
Why not?
.Mac service. (I hear the new version finally made improvements here, but it's too late for me.)
A few reasons, some of which are Apple's fault and some of which aren't. The problems that are Apple-related:
1) Apple doesn't make a tablet. I've worked with tablets for awhile, and I was sold... after seeing how good the text recognition in Vista is, I was sold twice over. Now I have a slick little HP convertible that I can draw cartoons on if I'm bored, or fold the screen around and work with a database app. I could do this on an Apple by adding an expensive Wacom tablet, but it wouldn't be portable.
2) Apple doesn't make an affordable desktop with swappable video cards. Sadly, I'm one of the sadly World of Warcraft-addicted, and although it's virtually the only PC game I ever play, I can't spend the Apple premium for a computer that I can't even upgrade to run my favorite video game better. (I was running it on a dual 1.8 ghz G5 with a Radeon 9800 before, but that machine's too wimpy to really run WOW well with the expansion.)
3) OS X does a really, really, really crummy job of handling unreliable wifi networks. Like, you know, the one I'm connected to right now on my commuter train. At least Windows won't freeze up utterly when it can't ping a share; OS X did that regularly. And don't even get me started on Apple's
The last item is actually Microsoft-related, although it'll get me flamed on this board: Vista's really good. Seriously, I like it, it runs my old games I gave up back when I moved to Apple in the first place and it's definitely a move in the right direction usability-wise.
Also I'm bitter that Apple *STILL* hasn't replaced all the features of OS 9 in OS X. You can't put out version 10 of a product with fewer features than version 9! I don't know how Apple supporters justify that.
I still use the big G5 tower as a fileserver for my media files. It's got RAID-1 300GB drives in it. Other than that, no more Apple in my house.
That said, I obviously like Apple, I have nothing against them, they just aren't selling to my demographic.
Comment of the year
Really, it's a cross-section of society you're unlikely to find anywhere else.