Musicians Have Many Money Options Online, Says Talking Head

Time Slows Down writes "Scottish born musician and former record label owner David Byrne says the future of music as a career is wide open and identifies six different distribution models now available to musicians in an article in this month's Wired magazine. At one end of the scale is the 360, or equity deal, where every aspect of the artist's career is handled by producers, promoters, marketing people, and managers. At the other end of the scale is the self-distribution model, where the music is self-produced, self-written, self-played, and self-marketed."

Comments

So what he's basically saying is...

[BadAnalogyGuy]

It's the same as it ever was.

Not an Apple Fanboi, but...

[bennomatic]

...I have just one issue with the thing he mentioned about bands making less from iTunes than from a normal CD. I understand how the numbers work and I've seen the argument before, but there's one thing that he (and Weird Al et al) are missing from the equation.

And that is that iTunes (and their ilk) brought the power of the single-song purchase to millions of people who did not have it before. Before iTMS came out, I had not bought any music in several years, close to a decade. Mostly, because, while I love the concept of whole albums--I cut my teeth on Pink Floyd's Wish You Were Here, for example--a lot of what comes out from the majors these days is indeed one or two good songs on an album of cr@p.

So since iTMS came out, I have bought at least 100 songs from albums that I never would have purchased. So those artists aren't getting $1.40 instead of $1.60 because I bought their album on iTMS; rather, they are getting $0.09 instead of $0.00 because I bought a song.

I know my $0.09 isn't much, but neither was my $1.60. And if there are millions of people like me--or even hundreds of thousands--I would guess that the introduction of the a la carte $0.99 song has been a boon for lots of artists.

Another thing to think about is that iTMS doesn't just sell artists from the majors; they also sell independents (search for "Cousin Isaac", a buddy of mine who sells a couple of albums via iTMS). I don't know the details of how that works, but it seems like there are opportunities for artists in some of Byrns' "control your own destiny" plans to take advantage of that infrastructure.