Sears Installs Spyware
Gandalf_the_Beardy writes in with news that's been around a while but is getting more attention lately. Last month Benjamin Googins, a security researcher at CA, determined that Sears Holding Corp. installed ComScore spyware without adequate disclosure. Sears said, yes we tell people about tracking their browsing. On Jan. 1 spyware researcher Ben Edelman weighed in, noting that Sears' notice occurs on page 10 of a 54-page privacy statement, and twits Sears because its installation identifies the software as "VoiceFive" and later claims it's coming from a company called "TMRG, Inc." even though a packet sniffer confirms the software belongs to ComScore, adding "These confusing name-changes fit the trend among spyware vendors."
I would love to meet the decision maker that believes this is morally permissive act that can be "contracted" through an EULA.
This is a fairly obvious example of what has happened to the concept of "the customer" in the retail space. The old principle of serving the customer still applies, but the identification of the customer has changed. The customers of K-Mart Sears are no longer the people buying products in stores and use the Sears website; the new customer is the stockholder. The people who buy products and use the website are just commodities to be traded like anything else.
Installing spyware on website users? Why not, if the website users are just inventory to be controlled and traded.
This is true not only in retail, but in IT. Do you think the people who actually buy, say, operating systems, are the customers of the software companies that make them? Think again. Their customers are their stockholders too. The purchaser is just a commodity. Maybe companies which commoditize consumers need a wake-up call to remind them that consumers are still the real customers. A PR mess like this sends a bit of a reminder, but the only message that really hits home is one that impacts the EPS.