'Video Snacking' New Frontier For Media Creators

News.com has up a piece from the NYT about the concept of 'video snacking', a new focus for media companies as they gain a certain savvy about the internet. They're increasingly targeting the 'lunch market' for office workers, creating short to-the-point videos that can be consumed over a sandwich. "The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium. In 2007, a growing number of local television stations, including WNCN in Raleigh, N.C., and WCMH in Columbus, Ohio, began producing noon programming exclusively for the Web."

Comments

Times have really changed.

[Junior J. Junior III]

It used to be, I'd grab a snack in order to avoid a short video.

Re:Wah?

[Anonymous Coward]

which lunchtime? Last I checked, noon occurs multiple times across the globe. Not to mention that my lunchtime is usually closer to 3pm than noon in my own timezone.